This site takes public reports on Blu-ray & DVD sales and records them over time and creates charts and graphs of the data, updated on a weekly basis so longer term Blu-ray Sales Trends can be identified. This site primarily uses the weekly Nielsen/Videoscan first alert DVD & Blu-ray sales data from Home Media Research at HomeMediaMagazine.com and DVD sales info from Nash Information Services from The-Numbers.com. Other sources as used and identified when they are available.

The-Numbers DVD sales

homemediamagazine.com

Tuesday, May 11, 2010


Join Date: Apr 2007
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Top 20 Unit Sales Estimate Year to Year Comparison Summary (The-Numbers.com*HMM %)

Updated thru week ending 5/02/10 units data.

Code:
2009 to 2010 YTYx      YTY + %(Week Ending 1/03/10-5/02/10 compared to matching 2009 period)                               (The-Numbers.com reported DVD Top 20 units, calculated Blu-ray Top20 units) Blu-ray    1.782       78.22 % DVD    0.855      -14.50 % DVD+BD    0.956       -4.38 %
EOY 2009 for the even weeks of the Nielsen Videoscan weekly reporting periods.

Code:
2008 to 2009 EOY09x   EOY09 +% (Week Ending 1/04/09-12/27/09 compared to 2008)                                (The-Numbers.com reported DVD Top 20 units, calculated Blu-ray Top20 units) Blu-ray    1.825       82.52 % DVD    0.981       -1.93 % DVD+BD    1.052        5.18 %
(See above posts for weeks arranged by week month and yearly chronological sequence)



2008 to 2009 to 2010 YEAR TO YEAR WEEKLY ESTIMATED TOP 20 UNIT COMPARISON CALCULATIONS

(Matched Weeks)


All units and % are top 20 titles that week for each format. BD% on chart is BD/(BD+DVD)% of top 20 units (the former pie chart %)

Code:
Date      DVDTop20  DVD%   TotalTop20 BDtop20% BDTop20  BD/DVD*100      05/02/10  3,417,038 74.75%  4,571,288 25.25% 1,154,250 33.78 It's Complicated The Imaginarium of Doctor Parnassus 05/03/09  4,334,922  90%    4,816,580  10%     481,658 11.11 Bride Wars Hotel for Dogs 05/04/08  3,951,319  95%    4,159,283   5%     207,964  5.26 The Golden Compass 27 Dresses    04/25/10  5,483,746 69.59%  7,880,078 30.41% 2,396,332*43.70 Avatar BD+DVD combo Crazy Heart The Lovely Bones The Young*Victoria (estimate here is lower than studio 2.7 M for Avatar alone + 350,000) 04/26/09  3,884,888  86%    4,517,312  14%     632,424 16.28 Notorius The Wrestler  04/27/08  3,704,727  94%    3,941,199   6%     236,472  6.38 Cloverfield Charlie Wilson's War  04/18/10  1,621,858 81.32%  1,994,415 18.68%   372,557 22.97  Pirate Radio *TBO 8.90 M worst ever to date for new release TBO (Avatar next week) 04/19/09  3,314,166  88%    3,766,098  12%     451,932 13.64  The Spirit 04/20/08  4,599,084  94%    4,892,643   6%     293,559  6.38  Juno Aliens vs. Predator - Requiem  04/11/10  2,161,531 79.25%  2,727,484 20.75%   565,953 26.18 LOTR BD Bad Lieutenant The Collector *TBO down 4% YTY Easter week 2009 to after Easter 2010 week 04/12/09  8,277,770  93%    8,900,828   7%     623,058  7.53 Bedtime Stories (Easter Sales) 04/13/08  4,094,727  95%    4,310,239   5%     215,512  5.26 Water Horse - Legend of the Deep There Will Be Blood  04/04/10  6,756,535 86.44%  7,816,445 13.56% 1,059,910 15.69 Sherlock Holmes Alvin*and the Chipmunks: The Squeakquel 04/05/09  5,721,690  90%    6,357,433  10%     635,743 11.11 Marley & Me SlumDog 04/06/08  6,977,800  96%    7,268,542   4%     290,742  4.17 Alvin and the Chipmunks Sweeney Todd - The Demon Barber of Fleet Street  03/28/10  6,868,332 79.23%  8,668,853 20.77% 1,800,521*26.21 Toy Story Toy Story 2 Blu-ray+DVD combo pack The Blind Side 03/29/09  6,529,305  87%    7,504,948  13%     975,643 14.94 Quantum of Solace 03/30/08  3,343,830  92%    3,634,598   8%     290,768  8.70 Mist, The  03/21/10  7,712,829 83.33%  9,255,765 16.67% 1,542,936 20.00 The Twilight Saga: New Moon The Princess and the Frog Ninja Assassin Astro Boy 03/22/09  7,520,004  91%    8,263,741   9%     743,737  9.89 Twilight (BD probably high) 03/23/08 11,933,888  94%   12,695,626   6%     761,738  6.38 I Am Legend Enchanted  03/14/10  5,148,409 83.30%  6,180,563 16.70% 1,032,154 20.05 Precious The Boondock Saints II: All Saints Day Old Dogs 03/15/09  5,435,960  88%    6,177,227  12%     741,267 13.64 Pinocchio  03/16/08  6,523,737  96%    6,795,559   4%     271,822  4.17 Bee Movie No Country for Old Men  03/07/10  3,933,768 73.77%  5,332,477 26.23% 1,398,709 35.56 2012 Where the Wild Things Are Ponyo 03/08/09  3,849,449  90%    4,277,166  10%     427,717 11.11 Beverly Hills Chihuahua 03/09/08  3,943,451  96%    4,107,761   4%     164,310  4.17 101 Dalmatians Mr. Magorium's Wonder Emporium Into the Wild  02/28/10  4,504,520 74.22%  2,226,699 25.78%   574,043 12.74 Justice League: Crisis on Two Earths 03/01/09  3,335,531  92%    3,625,577   8%     290,046  8.70 Sex Drive Body of Lies 03/02/08  5,272,493  96%    5,492,180   4%     219,687  4.17 Beowulf 30 Days of Night    02/21/10  4,504,520 86.97%  5,179,395 13.03%   674,875 14.98 Law Abiding Citizen 02/22/09  4,125,505  90%    4,583,894  10%     458,389 11.11 High School Musical 3: Senior Year 02/24/08  5,009,987  96%    5,218,736   4%     208,749  4.17 American Gangster Michael Clayton  02/14/10  4,319,041 83.04%  5,201,157 16.96%   882,116 20.42 Couples Retreat Time Traveler's Wife 02/15/09  4,770,305  92%    5,185,114   8%     414,809  8.70 Nights in Rodanthe 02/17/08  4,716,726  96%    4,913,256   4%     196,530  4.17 Tyler Perry's Why Did I Get Married? We Own the Night No Reservations  02/07/10  3,421,385 80.08%  4,272,459 19.92%   851,074 24.88 Zombieland Love Happens Amelia Planet Hulk 02/08/09  5,616,864  93%    6,039,639   7%     422,775  7.53 Madagascar: Escape 2 Africa 02/10/08  3,528,678  96%    3,675,706   4%     147,028  4.17 Snow Buddies Across the Universe Brave One, The Assassination of Jesse James   01/31/10  3,197,077 80.21%  3,985,883 19.79%   788,806 24.67 This is It Surrogates Saw VI 02/01/09  3,735,997  86%    4,344,183  14%     608,186 16.28 Open Season 2 02/03/08  2,022,469  96%    2,106,739   4%      84,270  4.17 The Invasion   01/24/10  2,622,266 76.41%  3,431,836 23.59%   809,570 30.87 Gamer 01/25/09  2,930,532  83%    3,530,761  17%     600,229 20.48 Max Payne 01/27/08  3,307,632  96%    3,445,450   4%     137,818  4.17 The Game Plan Saw IV  01/17/10  3,073,388 80.60%  3,813,136 19.40%   739,748 24.07 I can Do Bad All By Myself  The Hurt Locker 01/18/09  3,275,945  88%    3,722,665  12%     446,720 13.64 Tyler Perry's The Family That Preys 01/20/08  2,997,845  96%    3,122,755   4%     124,910  4.17 Good Luck Chuck  01/10/10  3,472,097 77.54%  4,477,814 22.46% 1,005,717 28.97 Cloudy With A Chance of Meatballs 01/11/09  4,154,503  87%    4,775,291  13%     620,788 14.94 Pineapple Express 01/13/08  3,484,803  96%    3,630,003   4%     145,200  4.17 3:10 to Yuma  01/03/10  3,201,366 79.55%  4,024,344 20.45%   822,978 25.71 Paranormal Activity 01/04/09  4,733,578  84%    5,635,212  16%     901,634 19.05 Eagle Eye 01/06/08  4,702,519  96%    4,898,457   4%     195,938  4.17 Resident Evil - Extinction  12/27/09 10,602,763 80.11% 13,235,255 19.89% 2,632,492 24.83 District 9 12/28/08 10,029,134  87%   11,527,740  13%   1,498,606 14.94 Death Race (4Q 2008)    12/20/09 11,878,980 81.01% 14,663,597 18.99% 2,784,617 23.44 The Hangover Inglourious Basterds 12/21/08 14,589,744  89%   16,392,971  11%   1,803,227 12.36 Mama Mia  12/13/09 10,918,304 81.68% 13,367,169 18.32% 2,448,865 22.43 Harry Potter and the Half-Blood Prince 12/14/08 15,656,259  86%   18,204,952  14%   2,548,693 16.28 The Dark Knight   12/06/09  6,486,087 78.74%  8,237,347 21.26% 1,751,260 27.00 Night at the Museum: Battle of the Smithsonian  Terminator Salvation 12/07/08 13,065,998  89%   14,680,897  11%   1,614,899 12.36 Wanted Narnia Prince Caspian   11/29/09 11,025,144 88.32% 12,483,179 11.68%*1,458,035*13.22 BF Angels & Demons (Black Friday week, BD likely underestimated) 11/30/08 13,891,705  90%   15,435,228  10%   1,543,523 11.11 Hancock  11/22/09  7,647,830 78.22%  9,777,333 21.78% 2,129,503 27.84 Star Trek 11/23/08 12,762,159  89%   14,339,504  11%   1,577,345 12.36 Wall-E  11/15/09 10,529,835 81.39% 12,937,505 18.61% 2,407,670 22.87 Up Monsters Inc 11/16/08  8,951,543  91%    9,836,860   9%    885,317   9.89 Hellyboy 2 Kung Fu Panda  11/08/09  7,976,987 82.32%  9,690,217 17.68% 1,713,230 21.48 G.I. Joe 11/09/08  4,813,398  92%    5,231,954   8%    418,556   8.70 Get Smart  11/01/09  7,235,173 86.07%  8,406,150 13.93% 1,170,977 16.18 Ice Age: Dawn of the Dinosaurs 11/02/08  5,084,812  92%    5,526,970   8%    442,158   8.70 Tinker Bell  10/25/09  7,542,412 80.25%  9,398,644 19.75% 1,856,232 24.61 Transformer 2: Revenge of the Fallen 10/26/08  5,870,781  88%    6,671,342  12%    800,561  13.64 The Incredible Hulk  10/18/09  4,931,164 83.53%  5,903,465 16.47%  972,301  19.72 The Proposal Land of the Lost  10/19/08  5,515,943  89%    6,197,689  11%    681,746  12.36 Indiana Jones KOCS                    10/11/09  2,896,009 70.56%  4,104,321 29.44% 1,208,312*41.72 Snow White Blu-ray DVD combo pack 10/12/08  5,022,723  90%    5,580,803  10%    558,080  11.11 Sleeping Beauty           10/04/09  4,317,022 85.15%  5,069,903 14.85%  752,881  17.44 Monsters vs Aliens The Wizard of Oz 10/05/08  7,645,705  87%    8,788,167  13%  1,142,462  14.94 Ironman (4Q 2008)   09/27/09  2,577,976 84.89%  3,036,843 15.11%  458,867  17.80 Ghosts of Girl Friends Past 09/28/08  3,563,085  94%    3,790,516   6%    227,431   6.38  (3Q 2008)   09/20/09  4,577,388 83.33%  5,493,085 16.67%  915,697  20.00 X-Men Origins: Wolverine 09/21/08  2,660,810  92%    2,892,185   8%    231,375   8.70     09/13/09  1,899,157 85.60%  2,218,641 14.40%  319,484  16.82 Crank 2: High Voltage 09/14/08  2,905,757  92%    3,158,432   8%    252,675   8.70      09/06/09  2,713,384 82.61%  3,284,571 17.39%  571,187  21.05 State of Play Gladiator Braveheart 09/07/08  2,237,375  88%    2,542,472  12%    305,097  13.60          08/30/09  2,685,638 90.68%  2,961,665  9.32%  276,027  10.28 Hannah Montana: The Movie 08/31/08  3,700,328  94%    3,936,519   6%    236,191   6.38    08/23/09  3,384,817 91.20%  3,711,422  8.80%  326,605   9.65 Hannah Montana: The Movie 08/24/08  2,721,414  94%    2,895,121   6%    173,707   6.38   08/16/09  2,895,711 86.64%  3,342,233 13.36%  446,522  15.42 I Love You, Man 17 Again 08/17/08  1,300,437  92%    1,413,518   8%    113,081   8.70  08/09/09  3,271,402 88.66%  3,689,829 11.34%  418,427  12.79 Race to Witch Mountain 08/10/08  1,904,530  93%    2,047,882   7%    143,352   7.53   08/02/09  3,606,723 81.49%  4,425,970 18.51%  819,247  22.71 Fast & Furious 08/03/08  2,410,745  90%    2,678,606  10%    267,861  11.11      07/26/09  3,469,627  80%    4,337,034  20%    867,407  25.00 Watchmen Coraline 07/27/08  1,999,902  91%    2,197,695   9%    197,793   9.89   07/19/09  2,013,710  87%    2,314,609  13%    300,899  14.94 The Haunting in Connecticut (pie chart changed by HMM) 07/20/08  2,661,096  92%    2,892,496   8%    231,400   8.70     07/12/09  2,563,408  87%    2,946,446  13%    383,038  14.94 Knowing Push 07/13/08  2,161,864  88%    2,456,664  12%    294,800  13.64  07/05/09  1,999,249  90%    2,221,388  10%    222,139  11.11 12 Rounds 07/06/08  2,344,112  93%    2,520,551   7%    176,439   7.53   06/28/09  2,963,546  88%    3,367,666  12%    404,120  13.64 Confessions of a Shopaholic 06/29/08  3,387,810  93%    3,642,806   7%    254,996   7.53  06/21/09  5,421,682  92%    5,893,133   8%    471,451   8.70 Friday the 13th 06/22/08  2,941,032  94%    3,128,757   6%    187,725   6.38      06/14/09  5,209,020  87%    5,987,379  13%    778,359  14.94 Gran Torino 06/15/08  4,549,086  93%    4,891,490   7%    342,404   7.53   06/07/09  3,970,841  88%    4,512,319  12%    541,478  13.64 He's Just Not Thank Into You 06/08/08  2,924,484  91%    3,213,719   9%    289,235   9.89  05/31/09  3,433,670  88%    3,901,898  12%    468,228  13.64 no major new studio releases 06/01/08  2,969,115  90%    3,299,017  10%    329,902  11.11       05/24/09  6,558,345  86%    7,625,983  14%  1,067,638  16.28 Paul Blart: Mall Cop  Valkyrie 05/25/08  6,032,181  93%    6,486,216   7%    454,035   7.53  05/17/09  5,559,002  85%    6,540,002  15%    981,000  17.65 Taken Underworld: Rise of the Lycans 05/18/08  4,116,119  95%    4,332,757   5%    216,638   7.53       05/10/09  4,429,829  90%    4,922,032  10%    492,203  11.11 The Curious Case of Benjamin Button 05/11/08  3,436,325  95%    3,617,184   5%    180,859   5.36     1/6/08 thru 3/23/08 assumed at a high of 4% Blu-ray top 20 market share
2008 to 2009 to 2010 YEAR TO DATE SUMMARY TOP 20 UNIT COMPARISON CALCULATIONS

PERIOD TOTALS


Code:
ESTIMATED TOP 20 UNIT TOTALS BY DATE RANGE 2010 2009 2008   Date                   DVDTop20     DVD%   TotalTop20  BDtop20%   BDTop20  BD/DVD*100      Year to date comparison for 2010 and matching 2009 and 2008 weekly periods  Current Cumulative Year to Date (YTD) Totals  2010 1/03/10-05/02/10   73,141,885  79.66%  91,813,526   20.34%  18,671,641  25.53 2009 1/04/09-05/03/09   85,546,914  89.09%  96,023,668   10.91%  10,476,754  12.25 2008 1/06/08-05/04/08   84,115,715  95.25%  88,308,733    4.75%   4,193,018   4.98  Completed quarterly comparison for 2010 2009 and 2008 (13 week 7 day Mon-Sun)  2010 by quarter E1Q 01/03/10-03/28/10   53,701,177  80.36%   66,823,816  19.64%  13,122,639  24.44 2QTD 4/04/10-05/02/10   19,440,708  77.79%   24,989,709  22.21%   5,549,001  28.54 week 5 of 13 in 2Q 10  2009 by quarter E1Q 01/04/09-03/29/09   60,013,478  88.69%   67,665,418  11.31%   7,651,940  12.75 E2Q 04/05/09-06/28/09   63,079,371  88.71%   71,108,663  11.29%   8,029,292  12.73 E3Q 07/05/09-09/27/09   37,658,190  85.62%   43,983,737  14.38%   6,325,547  16.80 E4Q 10/04/09-12/27/09  103,987,710  81.70%  127,274,086  18.30%  23,286,376  22.39 EOY 01/06/09-12/27/09  264,738,749  85.39%  310,031,902  14.61%  45,293,153  17.11     2008 by quarter E1Q 01/06/08-03/30/08   60,788,058  95.37%   63,736,828   4.63%   2,948,770   4.85 E2Q 04/06/08-06/29/08   53,683,809  93.88%   57,183,852   6.12%   3,500,043   6.52 E3Q 07/06/08-09/28/08   32,571,455  91.95%   35,422,657   8.05%   2,851,202   8.75 E4Q 10/05/08-12/28/08  122,899,904  88.79%  138,415,077  11.21%  15,515,173  12.62 EOY 01/06/08-12/28/08  269,943,226  91.58%  294,758,414   8.42%  24,815,188   9.19

2008 to 2009 to 2010 YEAR TO DATE SUMMARY TOP 20 UNIT COMPARISON CALCULATIONS

PERIOD AVERAGES


Code:
ESTIMATED TOP 20 UNIT WEEKLY AVERAGES BY DATE RANGE    Date                   DVDTop20     DVD%   TotalTop20 BDtop20%   BDTop20  BD/DVD*100      Year to date comparison for 2010 and matching 2009 and 2008 weekly periods  Current Cumulative Year to Date (YTD) Averages  2010 1/03/10-05/02/10   4,063,438  79.66%   5,100,751  20.34%  1,037,313  25.53 2009 1/04/09-05/03/09   4,752,606  89.09%   5,334,648  10.91%    582,042  12.25 2008 1/06/08-05/04/08   4,673,095  95.25%   4,906,041   4.75%    232,945   4.98  Completed quarterly comparison for 2010 2009 and 2008 (13 week 7 day Mon-Sun)                2010 by quarter E1Q 01/03/10-03/28/10   4,130,860  80.36%   5,140,294  19.64%  1,009,434  24.44 2QTD 4/04/10-05/02/10   3,888,142  77.79%   4,997,942  22.21%  1,109,800  28.54   week 5 of 13 in 2Q 10  2009 by quarter E1Q 01/04/09-03/29/09   4,616,421  88.69%   5,205,032  11.31%    588,611  12.75 E2Q 04/05/09-06/28/09   4,852,259  88.71%   5,469,897  11.29%    617,638  12.73 E3Q 07/05/09-09/27/09   2,896,784  85.62%   3,383,364  14.38%    486,581  16.80 E4Q 10/04/09-12/27/09   7,999,055  81.70%   9,790,314  18.30%  1,791,260  22.39             EOY 01/06/09-12/27/09   5,091,130  85.39%   5,962,152  14.61%    871,022  17.11                   2008 by quarter E1Q 01/06/08-03/30/08   4,676,004  95.37%   4,902,833   4.63%    226,828   4.78 E2Q 04/06/08-06/29/08   4,129,524  93.88%   4,398,758   6.12%    269,234   6.52 E3Q 07/06/08-09/28/08   2,505,497  91.95%   2,724,820   8.05%    219,323   8.75 E4Q 10/05/08-12/28/08   9,453,839  88.79%  10,647,314  11.21%  1,193,475  12.62  EOY 01/06/08-12/28/08   5,191,216  91.58%   5,668,431   8.42%    477,215   9.19


Top 20 DVD is from the-numbers.com, Blu-ray total is calculated by HMM pie chart share. These are best understood of the translation of the scale of the The-Numbers.com estimate of the total units sales of the bestselling 20 DVD title sold into Blu-ray and total units by assuming that the Nielsen Videoscan first alert pie chart top 20 DVD versus top 20 Blu-ray can be applied to that number to estimate Blu-ray sales. Even if magnitude is off scale trends are probably accurate.

Note that the 1Q 2008 numbers are probably even a bit high as 4% Blu-ray market share (the HMM 1/06 thru 4/20/08) is assumed for those weeks. It is also noted that The-numbers.com attempts to include Wal-Mart in its top 20 DVD figures while the HMM reported Nielsen Videoscan percentages do not.

In the particular case of the week of 3/22/09 where Wal-Mart did not sell the Blu-ray version of the weeks best selling DVD Twilight the numbers for Blu-ray are probably high by 40-50K.

04/18/10 Pirate Radio *TBO 8.90 M worst ever to date for new release TBO, Avatar was to be released next week

04/11/10 Lord of the Rings: The Motion Picture Trilogy on Blu-ray Bad Lieutenant The Collector *TBO down 4% YTY Easter week 2009 to after Easter 2010 week very low TBO


03/28/10 Toy Story Toy Story 2 Blu-ray+DVD combo counted as Blu-ray sales

10/11/09 Snow White Blu-ray+DVD combo counted as Blu-ray sales

2007 data is actual Nielsen Videoscan Blu-ray sales data (not just top 20, but entire Blu-ray units sold, leaked from a SPHE report)

As of 7/19/09 the pie chart published by HMM was changed to be a revenue market share graph instead of a top best selling 20 DVD title versus top 20 best selling Blu-ray title unit sales comparison. 7/12/09 and before the HMM pie chart was based on the Top 20 unit comparison of the top bestselling 20 DVD titles and the top bestselling 20 Blu-ray units.

Since 8/02/09 the top 20 unit percentage has been provided directly by HMM to 2 digits and has not been published as the new pie chart calculation is the format revenue percentages for the week.













Unit sales update for week ending 5/02/10 units is now complete.

Last edited by Kosty : Today at 02:24 PM.
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Old 10-22-2009, 07:42 AM
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Unit sales update for week ending 5/02/10 units is now complete.

Last edited by Kosty : Today at 02:21 PM.

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