2008 2009 2010 HMM Research Weekly Sales Revenue Estimates for DVD & Blu-ray
updated through week ending 5/02/10 data
Please use scroll bar to see complete data set. WEEKLY REVENUE CALCULATIONS ($ Millions)
updated through week ending 5/02/10 data
Please use scroll bar to see complete data set. WEEKLY REVENUE CALCULATIONS ($ Millions)
Data from Home Media Magazine (Newest week on top) Date DVD Blu-ray DVD+BD BD/(DVD+BD)BD/DVD*100 Pie Chart BD% of Week Ending revenue revenue revenue revenue rev index top 20 units 18 05/02/10 178.23 32.47 210.70 15.41% 18.22 25.25%(BD+115.18% DVD +15.42% TL +24.30% YTY) * Avatar BD+DVD combo 17 04/25/10 231.05 66.57 297.62 22.37% 28.81 30.41%(BD+242.84% DVD +39.54% TL +60.88% YTY) * Avatar BD+DVD combo 16 04/18/10 114.72 15.77 130.49 12.09% 13.75 18.68%(BD +46.20% DVD -15.52% TL -10.98% YTY) * virtually no new releases $8.90 TBO 15 04/11/10 119.99 18.57 138.56 13.40% 15.48 20.75%(BD -5.06% DVD -59.52% TL -56.15% YTY) * TBO was only <2M LOTR BD week 14 04/04/10 245.92 34.01 279.93 12.15% 13.83 13.56%(BD +97.33% DVD -0.13% TL +6.25% YTY) 13 03/28/10 236.73 45.46 282.19 16.11% 19.20*20.77%(BD +89.15% DVD -10.58% TL -2.28% YTY) *Toy Story Toy Story 2 Blu-ray+DVD combo counted as Blu-ray sales 12 03/21/10 221.94 31.78 253.72 12.53% 14.32 16.67%(BD +69.14% DVD -6.42% TL -0.87% YTY) 11 03/14/10 200.45 22.50 222.95 10.09% 11.22 16.70%(BD +34.37% DVD -3.78% TL -0.94% YTY) 10 03/07/10 194.09 30.62 224.71 13.63% 15.78 26.23%(BD+188.56% DVD +15.73% TL +26.01% YTY) 09 02/28/10 137.45 20.96 158.41 13.23% 15.25 25.78%(BD +76.87% DVD -26.34% TL -20.17% YTY) 08 02/21/10 220.49 18.58 239.07 7.77% 8.43 13.03%(BD +39.94% DVD +15.31% TL +16.91% YTY) 07 02/14/10 192.86 20.15 213.01 9.46% 10.45 16.96%(BD +86.87% DVD -6.84% TL -2.20% YTY) 06 02/07/10 166.83 21.56 188.39 11.44% 12.92 19.92%(BD +96.00% DVD -13.04% TL -7.13% YTY) 05 01/31/10 167.00 21.16 188.16 11.25% 12.67 19.79%(BD+106.11% DVD +7.23% TL +13.34% YTY) 04 01/24/10 131.95 19.46 151.41 12.85% 14.75 23.59%(BD +24.27% DVD -10.30% TL -6.97% YTY) 03 01/17/10 141.00 18.94 159.94 11.84% 13.43 19.40%(BD +79.33% DVD +6.17% TL +11.56% YTY) 02 01/10/10 141.48 22.42 163.90 13.68% 15.85 22.46%(BD +19.84% DVD -5.40% TL -2.60% YTY) 01 01/03/10 215.13 37.72 252.85 14.92% 17.53 20.45%(BD +55.04% DVD +19.97% TL +24.16% YTY)
Code:
Date DVD Blu-ray DVD+BD BD/(DVD+BD)BD/DVD*100 Pie Chart BD% of Week Ending revenue revenue revenue revenue rev index top 20 units 52 12/27/09 225.51 60.67 286.18 21.20% 26.90 19.89%(BD +96.65% -45.97% DVD TL -36.16% YTY) 51 12/20/09 536.30 86.07 622.37 13.83% 16.05 18.99%(BD+140.35% +11.09% DVD TL +20.01% YTY) 50 12/13/09 509.12 79.86 588.98 13.56% 15.69 18.32%(BD +70.64% -20.06% DVD TL -13.85% YTY) 49 12/06/09 268.40 46.80 315.20 14.85% 17.44 21.26%(BD+157.10% -19.16% DVD TL -10.00% YTY) 48 11/29/09 491.10 69.06 560.16 12.33% 14.06 11.68%(BD+222.04% -7.89% DVD TL +1.02% YTY) 47 11/22/09 210.66 47.25 257.91 18.32% 22.43 21.78%(BD+229.96% -14.46% DVD TL -1.03% YTY) 46 11/15/09 203.76 41.03 244.79 16.76% 20.14 18.61%(BD+164.14% -15.23% DVD TL -4.33% YTY) 45 11/08/09 167.93 28.06 195.99 14.32% 16.71 17.68%(BD+231.40% +2.65% DVD TL +13.90% YTY) 44 11/01/09 170.30 26.52 196.82 13.47% 15.57 13.93%(BD+181.76% +4.35% DVD TL +14.03% YTY) 43 10/25/09 210.66 38.86 249.52 15.57% 18.45 19.75%(BD+184.88% +23.95% DVD TL +35.91% YTY) 42 10/18/09 165.63 25.09 190.72 13.16% 15.15 16.47%(BD +81.65% -7.25% DVD TL -0.87% YTY) 41 10/11/09 156.82 32.70 189.52 17.25% 20.85*29.44%(BD+195.46% -9.88% DVD TL -2.40% YTY)*Snow White Blu-ray+DVD combo counted as Blu-ray sales 40 10/04/09 166.44 21.81 188.25 11.59% 13.10 14.85%(BD +05.53% -16.47% DVD TL -14.40% YTY) 39 09/27/09 120.99 13.66 134.65 10.14% 11.29 15.11%(BD +62.41% -26.29% DVD TL -21.97% YTY) 38 09/20/09 179.20 25.49 204.69 12.45% 14.22 16.67%(BD+273.38% +16.68% DVD TL +27.60% YTY) 37 09/13/09 103.87 12.05 115.92 10.40% 11.60 14.40%(BD +70.56% -32.36% DVD TL -27.83% YTY) 36 09/06/09 123.46 15.76 139.22 11.32% 12.77 17.39%(BD +93.21% -19.48% DVD TL -13.79% YTY) 35 08/30/09 137.08 10.52 147.60 7.13% 7.67 9.32%(BD +49.49% -20.04% DVD TL -17.29% YTY) 34 08/23/09 154.87 13.26 168.13 7.89% 8.56 8.80%(BD+143.65% -6.80% DVD TL -2.03% YTY) 33 08/16/09 129.88 15.75 145.63 10.82% 12.13 13.36%(BD+230.97% -15.34% DVD TL -7.93% YTY) 32 08/09/09 165.75 16.11 181.86 8.86% 9.72 11.34%(BD+207.73% -4.53% DVD TL +1.64% YTY) 31 08/02/09 178.70 30.31 209.01 14.50% 16.96 18.51%(BD+324.65% +3.65% DVD TL +16.62% YTY) 30 07/26/09 183.30 35.21 218.51 16.11% 19.21 20% (BD+471.79% +14.75% DVD TL +31.71% YTY) 29 07/19/09 127.89 11.18 139.07 8.04% 8.74 13% (BD +90.63% -17.43% DVD TL -13.48% YTY) 28 07/12/09 145.03 16.16 161.19 10.03% 11.14 13% (BD+149.25% -8.85% DVD TL -2.66% YTY) 27 07/05/09 144.31 10.73 155.04 6.92% 7.44 10% (BD +77.33% -14.03% DVD TL -10.85% YTY) 3Q 2009 26 06/28/09 143.97 14.48 158.45 9.14% 10.06 12% (BD+111.85% -19.60% DVD TL -14.77% YTY) 25 06/21/09 234.00 20.80 254.80 8.16% 8.89 8% (BD+218.74% +37.35% DVD TL +44.04% YTY) 24 06/14/09 188.59 19.92 208.51 9.55% 10.56 13% (BD+103.16% -14.69% DVD TL -09.69% YTY) 23 06/07/09 159.10 16.03 175.13 9.15% 10.08 12% (BD+107.75% -06.83% DVD TL -01.87% YTY) 22 05/31/09 147.14 14.06 161.20 8.72% 9.56 12% (BD +81.72% -17.58% DVD TL -13.45% YTY) 21 05/24/09 178.53 20.92 199.45 10.49% 11.72 14% (BD+119.47% -13.10% DVD TL -07.23% YTY) 20 05/17/09 187.96 23.69 211.65 11.19% 12.60 15% (BD+285.12% +07.71% DVD TL +17.15% YTY) 19 05/10/09 165.23 16.52 181.75 9.09% 10.00 10% (BD+226.95% -03.90% DVD TL +02.69% YTY) 18 05/03/09 154.42 15.09 169.51 8.90% 9.77 10% (BD+176.73% -05.24% DVD TL +00.66% YTY) 17 04/26/09 165.58 19.42 184.99 10.50% 11.73 14% (BD +43.76% -21.75% DVD TL -17.82% YTY) 16 04/19/09 135.79 10.79 146.58 7.36% 7.94 12% (BD +15.31% -31.37% DVD TL -28.57% YTY) 15 04/12/09 296.43 19.56 315.99 6.19% 6.60 7% (BD+172.86% +27.63% DVD TL +33.44% YTY) 14 04/05/09 246.24 17.24 263.47 6.54% 7.00 10% (BD+130.70% +01.73% DVD TL +06.89% YTY) (2Q 2009) 13 03/29/09 264.73 24.03 288.76 8.32% 9.08 13% (BD+164.64% +87.76% DVD TL +93.91% YTY) 12 03/22/09 237.16 18.79 255.95 7.34% 7.92 9% (BD +05.89% -02.08% DVD TL -01.37% YTY) 11 03/15/09 208.32 16.75 225.06 7.44% 8.04 12% (BD +51.53% -10.87% DVD TL -07.13% YTY) 10 03/08/09 167.71 10.61 178.32 5.95% 6.33 10% (BD +69.04% -17.54% DVD TL -14.08% YTY) 09 03/01/09 186.58 11.85 198.43 5.97% 6.35 8% (BD +46.36% -10.16% DVD TL -7.33% YTY) 08 02/22/09 191.22 13.28 204.50 6.49% 6.94 10% (BD +29.31% -11.94% DVD TL -9.47% YTY) 07 02/15/09 207.02 10.78 217.80 4.95% 5.21 8% (BD +33.27% -00.25% DVD TL +1.42% YTY) 06 02/08/09 191.84 11.00 202.84 5.42% 5.73 7% (BD +61.03% -13.32% DVD TL -10.33% YTY) 05 02/01/09 155.74 10.27 166.01 6.18% 6.59 14% (BD +68.41% -24.30% DVD TL -20.96% YTY) 04 01/25/09 147.10 15.66 162.76 9.62% 10.65 17% (BD+165.35% -26.80% DVD TL -21.32% YTY) 03 01/18/09 132.80 10.56 143.37 7.37% 7.95 12% (BD +62.99% -27.01% DVD TL -23.91% YTY) 02 01/11/09 149.56 18.71 168.27 11.12% 12.51 13% (BD+207.95% -12.32% DVD TL - 4.75% YTY) 01 01/04/09 179.32 24.33 203.65 11.95% 13.57 16% (BD+231.89% -12.88% DVD TL - 4.46% YTY)
Code:
Date DVD Blu-ray DVD+BD BD/(DVD+BD)BD/DVD*100 Pie Chart BD% of Week Ending revenue revenue revenue revenue rev index top 20 units Cum Rev 2008 52 12/28/08 417.42 30.85 448.27 6.88% 7.39 13% 531.80 51 12/21/08 482.78 35.81 518.59 6.91% 7.42 11% 500.95 50 12/14/08 636.88 46.80 683.68 6.85% 7.35 14% 465.14 49 12/07/08 332.01 18.20 350.21 5.20% 5.48 11% 418.34 48 11/30/08 533.17 21.31 554.48 3.84% 4.00 10% 400.13 47 11/23/08 246.27 14.32 260.59 5.49% 5.81 11% 378.82 46 11/16/08 240.35 15.53 255.89 6.07% 6.46 9% 364.50 45 11/09/08 163.60 8.47 172.06 4.92% 5.17 8% 348.97 44 11/02/08 163.19 9.41 172.60 5.45% 5.77 8% 340.50 43 10/26/08 169.96 13.64 183.60 7.43% 8.03 12% 331.09 42 10/19/08 178.58 13.81 192.40 7.18% 7.74 11% 317.45 41 10/12/08 174.01 11.07 185.08 5.98% 6.36 10% 303.64 40 10/05/08 199.25 20.67 219.91 9.40% 10.37 13% 292.57 39 09/28/08 164.14 8.41 172.56 4.87% 5.12 6% 271.90 38 09/21/08 153.58 6.83 160.41 4.26% 4.44 8% 263.49 37 09/14/08 153.56 7.07 160.63 4.40% 4.60 8% 256.66 36 09/07/08 153.33 8.16 161.49 5.05% 5.32 12% 249.60 35 08/31/08 171.44 7.02 178.45 3.93% 4.09 6% 241.44 34 08/24/08 166.16 5.44 171.60 3.17% 3.27 6% 234.42 33 08/17/08 153.41 4.76 158.18 3.01% 3.10 8% 228.98 32 08/10/08 173.62 5.31 178.92 2.97% 3.06 7% 224.22 31 08/03/08 172.40 7.26 179.66 4.04% 4.21 10% 218.91 30 07/27/08 159.73 6.16 165.89 3.71% 3.85 9% 211.66 29 07/20/08 154.88 5.86 160.74 3.65% 3.79 8% 205.50 28 07/13/08 159.11 6.48 165.59 3.92% 4.08 12% 199.64 27 07/06/08 167.85 6.05 173.91 3.48% 3.61 7% 193.15 26 06/29/08 179.07 6.84 185.91 3.68% 3.82 7% 187.10 25 06/22/08 170.37 6.53 176.90 3.69% 3.83 6% 180.27 24 06/15/08 221.08 9.80 230.88 4.25% 4.43 7% 173.74 23 06/08/08 170.76 7.72 178.48 4.32% 4.52 9% 163.94 22 06/01/08 178.53 7.74 186.26 4.15% 4.33 10% 156.22 21 05/25/08 205.45 9.53 214.98 4.43% 4.64 7% 148.48 20 05/18/08 174.51 6.15 180.66 3.40% 3.52 5% 138.95 19 05/11/08 171.94 5.05 177.00 2.86% 2.94 5% 132.80 18 05/04/08 162.95 5.45 168.40 3.24% 3.35 5% 127.75 17 04/27/08 211.60 13.51 225.11 6.00% 6.38 6% 122.29 16 04/20/08 202.24 7.20 209.45 3.44% 3.56 6% 108.79 15 04/13/08 237.42 5.52 242.94 2.27% 2.32 5% 101.58 14 04/06/08 247.44 5.75 253.19 2.27% 2.32 4% 96.06 13 03/30/08 144.13 6.99 151.12 4.63% 4.85 8% 90.31 12 03/23/08 247.59 13.66 261.25 5.23% 5.52 6% 83.32 11 03/16/08 238.92 8.51 247.42 3.44% 3.56 4% 69.66 10 03/09/08 207.91 4.83 212.74 2.27% 2.32 4% 61.15 09 03/02/08 212.30 6.23 218.53 2.85% 2.94 4% 56.31 08 02/24/08 221.98 7.91 229.89 3.44% 3.56 4% 50.08 07 02/17/08 212.15 6.23 218.38 2.85% 2.94 4% 42.17 06 02/10/08 226.24 5.26 231.50 2.27% 2.32 4% 35.94 05 02/03/08 210.57 4.90 215.46 2.27% 2.32 4% 30.68 04 01/27/08 200.95 5.90 206.85 2.85% 2.94 4% 25.79 03 01/20/08 181.94 6.48 188.42 3.44% 3.56 4% 19.89 02 01/13/08 170.58 6.08 176.66 3.44% 3.56 4% 13.41 01 01/06/08 205.82 7.33 213.15 3.44% 3.56 4% 7.33 All data now calculated from new HMM model. 2008 and 2008 data prior to 4/26/09 provided from HMM staff to match magnitude of newly published 2009 weekly numbers. There has been no revision of 2009 numbers.
Year to year change from 2008 to 2009 or 2009 to 2010
Code:
18 05/02/10 (BD+115.18% DVD +15.42% TL +24.30% YTY) * Avatar BD+DVD combo 17 04/25/10 (BD+242.84% DVD +39.54% TL +60.88% YTY) * Avatar 16 04/18/10 (BD +46.20% DVD -15.52% TL -10.98% YTY) * virtually no new releases $8.90 TBO 15 04/11/10 (BD -5.06% DVD -59.52% TL -56.15% YTY) * TBO was only <2M LOTR BD week 14 04/04/10 (BD +97.33% DVD -0.13% TL +6.25% YTY) 13 03/28/10 (BD +89.15% DVD -10.58% TL -2.28% YTY) 12 03/21/10 (BD +69.14% DVD -6.42% TL -0.87% YTY) 11 03/14/10 (BD +34.37% DVD -3.78% TL -0.94% YTY) 10 03/07/10 (BD+188.56% DVD +15.73% TL +26.01% YTY) 09 02/28/10 (BD +76.87% DVD -26.34% TL -20.17% YTY) 08 02/21/10 (BD +39.94% DVD +15.31% TL +16.91% YTY) 07 02/14/10 (BD +86.87% DVD -6.84% TL -2.20% YTY) 06 02/07/10 (BD +96.00% DVD -13.04% TL -7.13% YTY) 05 01/31/10 (BD+106.11% DVD +7.23% TL +13.34% YTY) 04 01/24/10 (BD +24.27% DVD -10.30% TL -6.97% YTY) 03 01/17/10 (BD +79.33% DVD +6.17% TL +11.56% YTY) 02 01/10/10 (BD +19.84% DVD -5.40% TL -2.60% YTY) 01 01/03/10 (BD +55.04% DVD +19.97% TL +24.16% YTY) 52 12/27/10 (BD +96.65% -45.97% DVD TL -36.16% YTY) 51 12/20/09 (BD+140.35% +11.09% DVD TL +20.01% YTY) 50 12/13/09 (BD +70.64% -20.06% DVD TL -13.85% YTY) 49 12/06/09 (BD+157.10% -19.16% DVD TL -10.00% YTY) 48 11/29/09 (BD+222.04% -7.89% DVD TL +1.02% YTY) 47 11/22/09 (BD+229.96% -14.46% DVD TL -1.03% YTY) 46 11/15/09 (BD+164.14% -15.23% DVD TL -4.33% YTY) 45 11/08/09 (BD+231.40% +2.65% DVD TL +13.90% YTY) 44 11/01/09 (BD+181.76% +4.35% DVD TL +14.03% YTY) 43 10/25/09 (BD+184.88% +23.95% DVD TL +35.91% YTY) 42 10/18/09 (BD +81.65% -7.25% DVD TL -0.87% YTY) 41 10/11/09 (BD+195.46% -9.88% DVD TL +2.40% YTY) 40 10/04/09 (BD +05.53% -16.47% DVD TL -14.40% YTY) 39 09/27/09 (BD +62.41% -26.29% DVD TL -21.97% YTY) 38 09/20/09 (BD+273.38% +16.68% DVD TL +27.60% YTY) 37 09/13/09 (BD +70.56% -32.36% DVD TL -27.83% YTY) 36 09/06/09 (BD +93.21% -19.48% DVD TL -13.79% YTY) 35 08/30/09 (BD +49.49% -20.04% DVD TL -17.29% YTY) 34 08/23/09 (BD+143.65% -6.80% DVD TL -2.03% YTY) 33 08/16/09 (BD+230.97% -15.34% DVD TL -7.93% YTY) 32 08/09/09 (BD+207.73% -4.53% DVD TL +1.64% YTY) 31 08/02/09 (BD+324.65% +3.65% DVD TL +16.62% YTY) 30 07/26/09 (BD+471.79% +14.75% DVD TL +31.71% YTY) 29 07/19/09 (BD +90.63% -17.43% DVD TL -13.48% YTY) 28 07/12/09 (BD+149.25% -8.85% DVD TL -2.66% YTY) 27 07/05/09 (BD +77.33% -14.03% DVD TL -10.85% YTY) 26 06/28/09 (BD+111.85% -19.60% DVD TL -14.77% YTY) 25 06/21/09 (BD+218.74% +37.35% DVD TL +44.04% YTY) 24 06/14/09 (BD+103.16% -14.69% DVD TL -09.69% YTY) 23 06/07/09 (BD+107.75% -06.83% DVD TL -01.87% YTY) 22 05/31/09 (BD+ 81.72% -17.58% DVD TL -13.45% YTY) 21 05/24/09 (BD+119.47% -13.10% DVD TL -07.23% YTY) 20 05/17/09 (BD+285.12% +07.71% DVD TL +17.15% YTY) 19 05/10/09 (BD+226.95% -03.90% DVD TL +02.69% YTY) 18 05/03/09 (BD+176.73% -05.24% DVD TL +00.66% YTY) 17 04/26/09 (BD +43.76% -21.75% DVD TL -17.82% YTY) 16 04/19/09 (BD +15.31% -31.37% DVD TL -28.57% YTY) 15 04/12/09 (BD+172.86% +27.63% DVD TL +33.44% YTY) 14 04/05/09 (BD+130.70% +01.73% DVD TL +06.89% YTY) 13 03/29/09 (BD+164.64% +87.76% DVD TL +93.91% YTY) 12 03/22/09 (BD +05.89% -02.08% DVD TL -01.37% YTY) 11 03/15/09 (BD +51.53% -10.87% DVD TL -07.13% YTY) 10 03/08/09 (BD +69.04% -17.54% DVD TL -14.08% YTY) 09 03/01/09 (BD +46.36% -10.16% DVD TL -7.33% YTY) 08 02/22/09 (BD +29.31% -11.94% DVD TL -9.47% YTY) 07 02/15/09 (BD +33.27% -00.25% DVD TL +1.42% YTY) 06 02/08/09 (BD +61.03% -13.32% DVD TL -10.33% YTY) 05 02/01/09 (BD +68.41% -24.30% DVD TL -20.96% YTY) 04 01/25/09 (BD+165.35% -26.80% DVD TL -21.32% YTY) 03 01/18/09 (BD +62.99% -27.01% DVD TL -23.91% YTY) 02 01/11/09 (BD+207.95% -12.32% DVD TL - 4.75% YTY) 01 01/04/09 (BD+231.89% -12.88% DVD TL - 4.46% YTY)
04/25/10 Avatar Blu-ray+DVD combo
04/18/10 virtually no new releases $8.90 TBO, week before Avatar
04/11/10 Lord of the Rings: The Motion Picture Trilogy release week Blu-ray , TBO was down 99% YTY with only a $1 M new release slated against LOTR
03/28/10 Toy Story Toy Story 2 Blu-ray+DVD combo counted as Blu-ray sales
10/11/09 Snow White Blu-ray+DVD combo counted as Blu-ray sales
The End of Year 2008 52 week even week 7 day round total
(from weeks ending 01/06/08 - 12/28/08) was $531.80 M.
Through 52 even weeks in 2009, Blu-ray totaled $1,255.09 Million or $1.25509 Billion dollars in sell through sales for End of Year 2009.
The last six straight weeks of 2009 met or exceeded 2008's best week in revenues (the week ending 12/14/08 the release week of The Dark Knight) which had revised revenues of $46.80 M.
The 4Q 2009 exceeded all of 2008 in revenues and Blu-ray revenues for 2009 more than doubled that of 2008.
The revenues for the one month (4 full even weeks) in Dec 2009 alone of $273.40 exceeded Blu-ray revenues during the 2006 and 2007 high definition format war period.
These charts completely include the week ending 1/4/09 data in this years 2009 figures and are counting the 12/28/08 through 12/31/09 data as 2009 revenues . So its reasonable to attribute $10 M of Blu-ray sales on these charts and $100 M in DVD sales that occurred during those days as 2008 sales. These charts show those days as being attributed to YTD 2009 sales and not EOY 2008 sales. It is also reasonable to attribute some revenue to 2010 in the week ending 1/03/10 that occurred after the week 12/27/09 ended in the 7 day even week 2010 data set reporting period.
Note:
Snow White Blu-ray sales include both packaging versions in DVD and Blu-ray style cases of the 3 Disc Blu-ray/DVD combo pack as Blu-ray format sales as per past practice of Nielsen Videoscan for mixed high definition and standard definition format packaging.
As of 7/19/2009 the pie chart published by HMM was changed to be a revenue market share graph instead of a top best selling 20 DVD title versus top 20 best selling Blu-ray title unit sales comparison.2009 numbers match published HMM issues. 2008 data has been revised 5/5/09. see this post for further information
These are based on the weekly Nielsen Videoscan first alert report numbers plus Home Media Magazine Research estimate of Wal-Mart system sales which are not part of the base Nielsen Videoscan first alert electronic point of sales report.
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