3/21/10 historical data

The latest Home Media Magazine is now up with the rest of the data for the week ending 3/21/10.

http://www.nxtbook.com/nxtbooks/ques....php?startid=2

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Identifiable Blu-ray Unit Sales for the Week Ended  3/21/10

Estimates of Blu-ray units sold by title by two methods:

BD#Index is the estimate of units sold per title based on the index numbers on the Blu-ray Disc Top 20 chart.  Each title units are estimated based on its Index number as a percentage to the #1 bestselling Blu-ray title. 

BD#BD% is the estimate of units sold per title based on the Blu-ray marketshare off the Top 20 Sellers chart or the BD Title Share chart computed against the DVD units sales per title reported each week on the-numbers.com US DVD Sales Chart.  


BDRank BDindex BDshare DVDunit BD#Index BD#BD%

1 100.00 17.00% 3,202,613 655,957 655,957  New Moon
2 84.45 21.72% 2,041,025 553,956 566,314  The Princess and The Frog
3 35.31 42.12%  302,647 231,618 220,240  Ninja Assassin
4 14.27 35.12%  219,379  93,605 118,751  2012
5 11.96 33.60%  172,621  78,452  87,350  The Boondock Saints II: All Saints Day
6 11.26 31.97%  142,388  73,861  66,914  The Hurt Locker
7 5.93 24.56%  114,013  38,898  37,118  Armored
8 5.84 25.74%  105,366  38,308  36,522  The Fourth Kind
9 4.71 14.00%  178,386  30,896  29,040  Astro Boy
10 4.05 15.00%  169,098  26,566  29,841  Planet 51
11 3.80 17.04%   91,021  24,926  18,696  Twilight
12 3.73 14.00%  154,686  24,467  25,181  Up in the Air
13 3.50 17.94%  110,810  22,958  24,225  Where the Wild Things Are
14 3.38 33.60%    22,171  -            The Boondock Saints
15 3.25 23.65%   61,490  21,319  19,047  Up
16 3.06 10.00%  180,948  20,072  20,105  Did You Hear About the Morgans?
17 2.73 23.68%   56,686  17,908  17,588  Law Abiding Citizen
18 2.70 9.00%  185,752  17,711  18,371  Precious
19 2.46 26.98%   42,595  16,137  15,738  Zombieland
20 2.45 46.69%    16,071  -            Star Trek
  14.00%  178,386   -      29,040  Astro Boy
  12.00%  204,967   -      27,950  Old Dogs

         2,025,857 2,063,989  


Calculated Top 20 Estimate 1,542,936

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http://blog.theboxofficejunkie.com/2...lind-side.html

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Last edited by Kosty : 05-03-2010 at 08:47 AM.

First report for week ending 3/21/10



$31.78 M Blu-ray (up +69.12% YTY)
$221.94 M DVD (down -6.42% YTY)
$253.72 M DVD+BD (down just -0.87% YTY)

12.53% Blu-ray revenue marketshare = 13% pie chart
16.67% Blu-ray top 20 unit marketshare

Highest Blu-ray revenue all year since 01/03/10 which had 2009 holiday sales in its 7 day total.
Highest DVD + Blu-ray combined revenues for the entire year.


17% Blu-ray marketshare for Twilight: New Moon
22% for The Princess and the Frog
42% for Ninja Assassin

Thats over double the 8% Blu-ray unit marketshare Twilight did on its release week last year.

Quote:

Nielsen research shows that 17% of the weekend sales tally for New Moon came from the Blu-ray Disc, while Princess generated 22% of its first-week sales from Blu-ray.

Quote:

New Moon’ Takes Bite Out of Sales The Twilight Saga: New Moon By : Thomas K. Arnold | Posted: 24 Mar 2010 tarnold@questex.com It was “Twilight” time at retail, again. The Twilight Saga: New Moon, the nearly $300 million-grossing sequel to last year’s blockbuster teen vampire movie Twilight, sold more than 4 million copies its first weekend in stores to easily capture the top spot on the national DVD and Blu-ray Disc sales charts. The sequel, released on Friday night, even outsold the original at the outset, which moved 3.8 million units its first weekend in March 2009. “Twilight” mania sent the original film back into the top 20 on the Nielsen VideoScan First Alert overall sales chart, where it came in at No. 16, as well as the Nielsen VideoScan Blu-ray Disc sales chart, where it debuted at No. 11. The original Twilight went on to become the top-selling home entertainment release of 2009, with 9.2 million units sold, according to Summit Entertainment, the independent behind the franchise. In spite of high sales demand, The Twilight Saga: New Moon debuted at No. 2 on Home Media Magazine’s rental chart for the week ending March 21, behind Did You hear About the Morgans?, which made less than $30 million in theaters but nevertheless bowed at No. 1. The Sony Pictures comedy bowed at No. 9 on First Alert. A third theatrical new release, Walt Disney Studios’ The Princess and the Frog, rode its $104.3 million box office gross to a No. 2 debut on both sales charts. Nielsen research shows that 17% of the weekend sales tally for New Moon came from the Blu-ray Disc, while Princess generated 22% of its first-week sales from Blu-ray. Three other new theatrical releases also posted strong sales and rentals. Warner’s Ninja Assassin ($38.1 million box office) debuted at No. 3 on both First Alert and the Blu-ray Disc sales chart. Summit’s Astro Boy ($19.6 million) bowed at No. 7 on First Alert and No. 9 on the Blu-ray Disc chart. And The Fourth Kind ($25.5 million), a horror release from Universal Studios, debuted as the week’s No. 4 rental.

http://www.homemediamagazine.com/res...ut-sales-18853




Top 20 Sellers for the Week Ended 3/21/10
Top 20 Selling Blu-ray Discs for the Week Ended 3/21/10

Quote:

Blu-ray Sales, March 15-21: New Moon Shines Posted March 25, 2010 05:26 AM by Juan Calonge The Twilight Saga: New Moon was the top-selling title on Blu-ray during the week ended March 21, according to Nielsen VideoScan. Despite the "female-driven nature of the franchise" (to quote Summit's home entertainment president Steve Nickerson), 17% of the 4 million-plus units sold of New Moon came from the BD edition, while the first installment, Twilight, had only managed a 3% BD share last year, even though retailer exclusives probably played a role then as well. Top ten • The Twilight Saga: New Moon • The Princess and the Frog • Ninja Assassin (1) The Boondock Saints II: All Saints Day (4) The Hurt Locker (2) 2012 • Armored • The Fourth Kind • Astro Boy (6) Planet 51 Blu-ray market share for new releases Ninja Assassin 42% The Fourth Kind 26% Armored 25% The Princess and the Frog 22% The Twilight Saga: New Moon 17% Astro Boy 14% Did You Hear About the Morgans? 10% Overall sales figures Blu-ray disc revenue: $31.78 million (up 69.12% from the same week last year) Packaged media sales revenue: $253.71 million (down 0.87% from the same week last year) Blu-ray revenue share: 12.5%

http://www.blu-ray.com/news/?id=4345

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Last edited by Kosty : 05-03-2010 at 08:46 AM.