This site takes public reports on Blu-ray & DVD sales and records them over time and creates charts and graphs of the data, updated on a weekly basis so longer term Blu-ray Sales Trends can be identified. This site primarily uses the weekly Nielsen/Videoscan first alert DVD & Blu-ray sales data from Home Media Research at HomeMediaMagazine.com and DVD sales info from Nash Information Services from The-Numbers.com. Other sources as used and identified when they are available.

The-Numbers DVD sales

homemediamagazine.com

Sunday, May 9, 2010

Blu-ray vs DVD revenue sales graphs from HMM data through 5/02/10

I have just uploaded all the historical weekly data from 9/27/09 through the current week of 5/02/10.

Each week I will also update the current summary charts and graphs and they will be closer to the top as things move along.

At the moment they can be found at the bottom of the historical data at bottom of the list at the start of the current postings for the week.

As updates occur this week, they will be updated and posted at the top of the list.

2010 May 2 rev reordered

2008 to 2009 to 2010 Year to Year Revenue Comparison Summary

Updated thru week ending 5/02/10


Code:
2009 to 2010 YTYx      YTY +% (Week Ending 1/03/10-5/02/10 compared to matching 2009 period)
                              (HMM reported revenues)
Blu-ray    1.789       78.94 %
DVD    0.953       -4.69 %
DVD+BD    1.016        1.62 %
Code:
2008 to 2009 EOY09x    EOY09 +% (Week Ending 1/04/09-12/27/09 compared to 2008)
                                (HMM reported revenues)
Blu-ray    2.371      137.12 %
DVD    0.925       -7.47 %
DVD+BD    1.014        1.36 %
(See above posts for weeks arranged by week month and yearly chronological sequence)


2008 to 2009 to 2010 YEAR TO YEAR WEEKLY REVENUE COMPARISON CALCULATIONS

(Matched Weeks) 


Code:
Upcoming weeks 2009 Total Box Office Power (TBO) and percentage change from the TBO of the matching week in 2009 $M 

05/09/10 TBO $104.98   -26.28%
05/16/10 TBO $113.58   -40.43%

Date             DVD  Blu-ray  DVD+BD  BD/(DVD+BD) BD/DVD*100  BD% of
Week Ending   revenue revenue  revenue  revenue    rev index   top 20 units   YTY Change
    2010
18                         TBO  120.41 -24.78%
05/02/10        178.23  32.47   210.70  15.41%  18.22 25.25%(BD+115.18% DVD +15.42% TL +24.30% YTY) * Avatar BD+DVD combo
05/03/09 154.42 15.09 169.51  8.90%  9.77 10% (BD+176.73% -05.24% DVD TL +00.66% YTY)
05/04/08 162.95  5.45 168.40  3.24%  3.35  5% TBO 08/09 159.66 +00.15% 

17                         TBO  837.62+1768.19%
04/25/10        231.05  66.57   297.62  22.37%  28.81 30.41%(BD+242.84% DVD +39.54% TL +60.88% YTY) * Avatar
04/26/09        165.58 19.42 184.99 10.50% 11.73 14% (BD +43.76% -21.75% DVD TL -17.82% YTY)
04/27/08        211.60 13.51 225.11  7.93%  6.38  6% TBO 08/09 81.61 -56.44%

16                          TBO   8.90 -84.97%
04/18/10        114.72  15.77   130.49  12.09%  13.75 18.68%(BD +46.20% DVD -15.52% TL -10.98% YTY) * virtually no new releases $8.90 TBO
04/19/09        135.79 10.79 146.58  7.36%  7.94 12% (BD +15.31% -31.37% DVD TL -28.57% YTY)
04/20/08        202.24  7.20 209.45  3.44%  3.56  6% TBO 08/09 53.66 -73.39% 

15                          TBO   9.41 -94.60%
04/11/10        119.99  18.57   138.56  13.40%  15.48 20.75%(BD  -5.06% DVD -59.52% TL -56.15% YTY) * TBO was only <2M LOTR BD week
04/12/09 296.43 19.56 315.99  6.19%  6.60  7% (BD+172.86% +27.63% DVD TL +33.44% YTY)
04/13/08 237.42  5.52 242.94  2.27%  2.32  5% TBO 08/09 271.84+124.49%  

14                          TBO 439.06  -5.94%
04/04/10        245.92  34.01   279.93  12.15%  13.83 13.56%(BD +97.33% DVD -0.13% TL  +6.25% YTY)
04/05/09 246.24 17.24 263.47  6.54%  7.00 10% (BD+130.70% +01.73% DVD TL +06.89% YTY)  (2Q 2009)   
04/06/08 247.44  5.75 253.19  2.27%  2.32  4% TBO 08/09 357.74 +32.79%

13                          TBO 334.96  40.26%
03/28/10        236.73  45.46   282.19  16.11%  19.20*20.77%(BD +89.15% DVD -10.58% TL  -2.28% YTY)* Toy Story Toy Story 2 Blu-ray+DVD combo counted as Blu-ray sales  
03/29/09 264.73 24.03 288.76  8.32%  9.08 13% (BD+164.64% +87.76% DVD TL +93.91% YTY)
03/30/08 144.13  6.99 151.12  4.63%  4.85  8% TBO 08/09 168.37+306.91%   
  
12                          TBO 512.77  61.73%
03/21/10        221.94  31.78   253.72  12.53%  14.32 16.67%(BD +69.14% DVD  -6.42% TL  -0.87% YTY)
03/22/09 237.16 18.79 255.95  7.34%  7.92  9% (BD +05.89% -02.08% DVD TL -01.37% YTY)
03/23/08 247.59 13.66 261.25  5.23%  5.52  6% TBO 08/09 316.44 -29.41%  

11                          TBO 245.05  40.26%   
03/14/10        200.45  22.50   222.95  10.09%  11.22 16.70%(BD +34.37% DVD  -3.78% TL  -0.94% YTY) 
03/15/09 208.32 16.75 225.06  7.44%  8.04   12% (BD +51.53% -10.87% DVD TL  -7.13% YTY)
03/16/08 238.92  8.51 247.42  3.44%  3.56  4% TBO 08/09 174.71 +49.35%

10                          TBO 258.77 +391.81%
03/07/10        194.09  30.62   224.71  13.63%  15.78 26.23%(BD+188.56% DVD +15.73% TL +26.01% YTY)
03/08/09 167.71 10.61 178.32  5.95%  6.33 10% (BD +69.04% -17.54% DVD TL -14.08% YTY)
03/09/08 207.91  4.83 212.74  2.27%  2.32  4% TBO 08/09 146.86 +1118.69%    

09                          TBO  75.36 +220.37%
02/28/10        137.45  20.96   158.41  13.23%  15.25 25.78%(BD +76.87% DVD -26.34% TL -20.17% YTY)
03/01/09 186.58 11.85 198.43  5.97%  6.35  8% (BD +46.36% -10.16% DVD TL  -7.33% YTY)  
03/02/08 212.30  6.23 218.53  2.85%  2.94   4% TBO 08/09 23.05 -83.72%

08                          TBO  79.71 -63.98% 
02/21/10        220.49  18.58   239.07   7.77%   8.43 13.03%(BD +39.94% DVD +15.31% TL +16.91% YTY)
02/22/09 191.22 13.28 204.50  6.49%  6.94 10% (BD +29.31% -11.94% DVD TL  -9.47% YTY)
02/24/08 221.98  7.91 229.89  3.44%  3.56  4%  TBO 08/09 220.54 +14.84% 

07                          TBO 181.84+100.40%
02/14/10        192.86  20.15   213.01   9.46%  10.45 16.96%(BD +86.87% DVD  -6.84% TL  -2.20% YTY)                          
02/15/09 207.02 10.78 217.80  4.95%  5.21  8% (BD +33.27% -00.25% DVD TL  +1.42% YTY)
02/17/08 212.15  6.23 218.38  2.85%  2.94  4%  TBO  08/09 90.74 -47.72% 

06                          TBO 112.90 -60.30% 
02/07/10        166.83  21.56   188.39  11.44%  12.92 19.92%(BD +96.00% DVD -13.04% TL  -7.13% YTY)
02/08/09 191.84 11.00 202.84  5.42%  5.73  7% (BD +61.03% -13.32% DVD TL -10.33% YTY)
02/10/08 226.24  5.26 231.50  2.27%  2.32  4%  TBO 08/09 298.34  +230.18% 
 
05                          TBO 151.40 +17.89% 
01/31/10        167.00  21.16   188.16  11.25%  12.67 19.79%(BD+106.11% DVD  +7.23% TL +13.34% YTY)
02/01/09 155.74 10.27 166.01  6.18%  6.59 14% (BD +68.41% -24.30% DVD TL -20.96% YTY)
02/03/08 210.57  4.90 215.46  2.27%  2.32  4%  TBO 08/09 +14.19% 

04                          TBO  59.59 -56.66% 
01/24/10        131.95  19.46   151.41  12.85%  14.75 23.59%(BD +24.27% DVD -10.30% TL  -6.97% YTY)
01/25/09 147.10 15.66 162.76  9.62% 10.65 17% (BD+165.35%  -26.80% DVD TL -21.32% YTY)
01/27/08 200.95  5.90 206.85  2.85%  2.94  4% 

03                          TBO 131.18  +6.21%
01/17/10        141.00  18.94   159.94  11.84%  13.43 19.40%(BD +79.33% DVD  +6.17% TL +11.56% YTY)
01/18/09 132.80 10.56 143.37  7.37%  7.95 12% (BD +62.99%  -27.01% DVD TL -23.91% YTY)
01/20/08 181.94  6.48 188.42  3.44%  3.56  4% 

02                          TBO 190.74  +6.30%
01/10/10        141.48  22.42   163.90  13.68%  15.85 22.46%(BD +19.84% DVD  -5.40% TL  -2.60% YTY)
01/11/09 149.56 18.71 168.27 11.12% 12.51 13% (BD+207.95%  -12.32% DVD TL - 4.75% YTY)
01/13/08 170.58  6.08 176.66  3.44%  3.56  4%

01                          TBO 171.11 +33.46%
01/03/10        215.13  37.72   252.85  14.92%  17.53 20.45%(BD +55.04% DVD +19.97% TL +24.16% YTY)
01/04/09 179.32 24.33 203.65 11.95% 13.57 16% (BD+231.89%  -12.88% DVD TL - 4.46% YTY)
01/06/08 205.82  7.33 213.15  3.44%  3.56  4%
    
    2009                    TBO 194.39 +51.61%     
12/27/09        225.51  60.67   286.18  21.20%  26.90 19.89%(BD +96.65% -45.97% DVD TL -36.16% YTY)
12/28/08 417.42 30.85 448.27  6.88%  7.39 13% 

                            TBO 517.20 +24.57%
12/20/09 536.30 86.07 622.37 13.83% 16.05 18.99%(BD+140.35% +11.09% DVD TL +20.01% YTY)
12/21/08 482.78 35.81 518.59  6.91%  7.42 11% 

                            TBO 493.38 -28.00% 
12/13/09 509.12 79.86 588.98 13.56% 15.69 18.32%(BD +70.64% -20.06% DVD TL -13.85% YTY)
12/14/08 636.88 46.80 683.68  6.85%  7.35 14% 

                            TBO 303.84 -27.87%
12/06/09 268.40 46.80 315.20 14.85% 17.44 21.26%(BD+157.10% -19.16% DVD TL -10.00% YTY)
12/07/08 332.01 18.20 350.21  5.20%  5.48 11% 

                            TBO 326.11  -4.61% 
11/29/09 491.10 69.06 560.16 12.33% 14.06 11.68%(BD+222.04%  -7.89% DVD TL  +1.02% YTY)
11/30/08 533.17 21.31 554.48  3.84%  4.00 10% 

                            TBO 384.56  +1.73% 
11/22/09 210.66 47.25 257.91 18.32% 22.43 21.78%(BD+229.96% -14.46% DVD TL  -1.03% YTY)
11/23/08 246.27 14.32 260.59  5.49%  5.81 11% 

                            TBO 381.89+323.88%
11/15/09 203.76 41.03 244.79 16.76% 20.14 18.61%(BD+164.14% -15.23% DVD TL  -4.33% YTY)
11/16/08 240.35 15.53 255.89  6.07%  6.46  9% 

                            TBO 255.41 -26.60% 
11/08/09 167.93 28.06 195.99 14.32% 16.71 17.68%(BD+231.40%  +2.65% DVD TL +13.90% YTY)     
11/09/08 163.60  8.47 172.06  4.92%  5.17  8% 

                            TBO 257.09+104.27%  
11/01/09 170.30 26.52 196.82 13.47% 15.57 13.93%(BD+181.76%  +4.35% DVD TL +14.03% YTY)
11/02/08 163.19  9.41 172.60  5.45%  5.77  8% 

                            TBO 405.08+107.89%
10/25/09 210.66 38.86 249.52 15.57% 18.45 19.75%(BD+184.88% +23.95% DVD TL +35.91% YTY)  
10/26/08 169.96 13.64 183.60  7.43%  8.03 12% 

                            TBO 257.09 -23.56%   
10/18/09 165.63 25.09 190.72 13.16% 15.15 16.47%(BD +81.65%  -7.25% DVD TL  -0.87% YTY)
10/19/08 178.58 13.81 192.40  7.18%  7.74 11% 

                            TBO  66.13 -60.84%  
10/11/09        156.82  32.70   189.52  17.25%  20.85*29.44%(BD+195.46%  -9.88% DVD TL  -2.40% YTY) Snow White Blu-ray+DVD combo counted as Blu-ray sales
10/12/08 174.01 11.07 185.08  5.98%  6.36 10% 

                            TBO 203.51 -46.62%   
10/04/09        166.44  21.81   188.25  11.59%  13.10 14.85%(BD +05.53% -16.47% DVD TL -14.40% YTY)  
10/05/08 199.25 20.67 219.91  9.40% 10.37 13% 

                            TBO  80.90 -58.42%  
09/27/09        120.99  13.66   134.65  10.14%  11.29 15.11%(BD +62.41% -26.29% DVD TL -21.97% YTY)  
09/28/08 164.14  8.41 172.56  4.87%  5.12  6% 

                            TBO 192.54 +37.98%  
09/20/09        179.20  25.49   204.69  12.45%  14.22 16.67%(BD+273.38% +16.68% DVD TL +27.60% YTY)  
09/21/08 153.58  6.83 160.41  4.26%  4.44  8% 

                            TBO  39.35 -65.83% 
09/13/09        103.87  12.05   115.92  10.40%  11.60 14.40%(BD +70.56% -32.36% DVD TL -27.83% YTY)  
09/14/08 153.56  7.07 160.63  4.40%  4.60  8% 

                            TBO  72.65+1072.14%  
09/06/09        123.46  15.76   139.22  11.32%  12.77 17.39%(BD +93.21% -19.48% DVD TL -13.79% YTY) 
09/07/08 153.33  8.16 161.49  5.05%  5.32 12% 

                            TBO  93.59 -10.41%  
08/30/09        137.08  10.52   147.60   7.13%   7.67  9.32%(BD +49.49% -20.04% DVD TL -17.29% YTY) 
08/31/08 171.44  7.02 178.45  3.93%  4.09  6% 

                            TBO 113.20 -23.45%  
08/23/09        154.87  13.26   168.13   7.89%   8.56  8.80%(BD+143.65%  -6.80% DVD TL  -2.03% YTY) 
08/24/08 166.16  5.44 171.60  3.17%  3.27  6% 

                            TBO 139.36+1365.39% 
08/16/09        129.88  15.75   145.63  10.82%  12.13 13.36%(BD+230.97% -15.34% DVD TL  -7.93% YTY) 
08/17/08 153.41  4.76 158.18  3.01%  3.10  8% 

                            TBO 167.15+126.15% 
08/09/09        165.75  16.11   181.86   8.86%   9.72 11.34%(BD+207.73%  -4.53% DVD TL  +1.64% YTY) TBO $167.15  +126.15% 
08/10/08 173.62  5.31 178.92  2.97%  3.06  7% 

                            TBO 168.97+112.98% 
08/02/09        178.70  30.31   209.01  14.50%  16.96 18.51%(BD+324.65%  +3.65% DVD TL +16.62% YTY) 
08/03/08 172.40  7.26 179.66  4.04%  4.21 10% 

                            TBO 183.55+126.15% 
07/26/09 183.30  35.21   218.51  16.11%  19.21   20% (BD+471.79% +14.75% DVD TL +31.71% YTY) 
07/27/08 159.73  6.16 165.89  3.71%  3.85  9% 

                            TBO  55.39   +1.86%  
07/19/09 127.89 11.18 139.07  8.04%  8.74 13% (BD +90.63% -17.43% DVD TL -13.48% YTY) 
07/20/08 154.88  5.86 160.74  3.65%  3.79  8% 

                            TBO 154.40+183.95% 
07/12/09 145.03 16.16 161.19 10.03% 11.14 13% (BD+149.25%  -8.85% DVD TL  -2.66% YTY)
07/13/08 159.11  6.48 165.59  3.92%  4.08 12% 

                            TBO  43.28 -70.75% 
07/05/09        144.31  10.73   155.04   6.92%   7.44   10%[/color] (BD +77.33% -14.03% DVD TL -10.85% YTY)    3Q 2009
07/06/08 167.85  6.05 173.91  3.48%  3.61  7%

                            TBO  99.79  -7.25% 
06/28/09        143.97  14.48   158.45   9.14%  10.06   12% (BD+111.85% -19.60% DVD TL -14.77% YTY)
06/29/08 179.07  6.84 185.91  3.68%  3.82  7% 

                            TBO 155.51 +24.76% 
06/21/09        234.00  20.80   254.80   8.16%   8.89    8% (BD+218.74% +37.35% DVD TL +44.04% YTY)
06/22/08 170.37  6.53 176.90  3.69%  3.83  6% 

                            TBO 190.70 - 7.25%  
06/14/09        188.59 19.92 208.51  9.55% 10.56 13% (BD+103.16% -14.69% DVD TL -09.69% YTY)
06/15/08 221.08  9.80 230.88  4.25%  4.43  7% 

                            TBO 145.48 +39.55% 
06/07/09 159.10 16.03 175.13  9.15% 10.08 12% (BD+107.75% -06.83% DVD TL -01.87% YTY)
06/08/08 170.76  7.72 178.48  4.32%  4.52  9% 

                            TBO  16.73 -60.86% 
05/31/09 147.14 14.06 161.20  8.72%  9.56 12% (BD +81.72% -17.58% DVD TL -13.45% YTY)
06/01/08 178.53  7.74 186.26  4.15%  4.33 10% 

                            TBO 280.41 +23.90% 
05/24/09 178.53 20.92 199.45 10.49% 11.72 14% (BD+119.47% -13.10% DVD TL -07.23% YTY)
05/25/08 205.45  9.53 214.98  4.43%  4.64  7%

                            TBO 189.49+138.12% 
05/17/09 187.96 23.69 211.65 11.19% 12.60 15% (BD+285.12% +07.71% DVD TL +17.15% YTY)
05/18/08 174.51  6.15 180.66  3.40%  3.52  5% 

                            TBO 142.40 +28.03% 
05/10/09 165.23 16.52 181.75  9.09%  10.00   10% (BD+226.95% -03.90% DVD TL +02.69% YTY)
05/11/08 171.94  5.05 177.00  2.86%  2.94  5% 

                    
==============================================

04/25/10 Avatar Blu-ray+DVD combo

03/28/10 Toy Story Toy Story 2 Blu-ray+DVD combo counted as Blu-ray sales  
10/11/09 Snow White Blu-ray+DVD combo counted as Blu-ray sales

Below is the new format for the revenue summary data and revenue averages

I have added the totals and averages for each three month quarter for 2008 and 2009 and 2010 as well as the current year to date running totals.

Kosty




[new weekly summary chart format is below]



2008 to 2009 to 2010 YEAR TO DATE SUMMARY REVENUE COMPARISON CALCULATIONS 

PERIOD TOTALS

Code:
Date Range                 DVD   Blu-ray  DVD+BD BD/(DVD+BD) BD/DVD*100 BD% of
Week Ending             revenue  revenue   revenue  revenue   revenue   top 20 units

REVENUE TOTALS BY DATE RANGE 2010 2009 2008 ($M)

Year to date comparison for 2010 and matching 2009 and 2008 weekly periods

YTD 01/03/10-05/02/10   3,257.31   498.70  3,756.01  13.28%  15.31  20.58%
YTD 01/04/09-05/03/09   3,417.57   278.70  3,696.27   7.54%   8.16  11.22%
YTD 01/06/08-05/04/08   3,579.78   122.29  3,702.08   3.30%   3.42   4.65%

Completed quarterly comparison for 2010 2009 and 2008 (13 week 7 day Mon-Sun)

2010 by quarter
E1Q 01/03/10-03/28/10   2,367.40   331.31  2,698.71  12.28%  13.99  20.13%
2QTD 4/04/10-05/02/10     889.91   167.39  1,057.30  15.83%  18.81  21.73%
week 5 of 13 in 2Q 10

2009 by quarter
E1Q 01/04/09-03/29/09   2,419.11   196.62  2,615.72   7.52%   8.13  11.46% * DEG had additional DVD revenue due to Circuit City liquidation
E2Q 04/05/09-06/28/09   2,402.98   228.51  2,631.49   8.68%   9.51  11.46%
E3Q 07/05/09-09/27/09   1,894.33   226.19  2,120.52  10.67%  11.94  13.92%
E4Q 10/04/09-12/27/09   3,482.63   603.78  4,086.41  14.78%  17.34  18.67%
EOY 01/06/09-12/27/09  10,199.05 1,255.09 11,454.14  10.96%  12.31  13.88%

2008 by quarter
E1Q 01/06/08-03/30/08   2,681.08    90.31  2,771.39   3.26%   3.37   4.46%
E2Q 04/06/08-06/29/08   2,533.37    96.79  2,630.16   3.68%   3.82   6.31%
E3Q 07/06/08-09/28/08   2,103.23    84.80  2,188.03   3.88%   4.03   8.23%
E4Q 10/05/08-12/28/08   3,937.46   259.90  4,197.36   6.19%   6.60  10.85%
EOY 01/06/08-12/28/08  11,255.13   531.80 11,786.93   4.51%   4.72   7.46%
2008 to 2009 to 2010 YEAR TO DATE SUMMARY REVENUE COMPARISON CALCULATIONS 

PERIOD AVERAGES

Code:
Date Range                 DVD   Blu-ray  DVD+BD BD/(DVD+BD) BD/DVD*100 BD% of
Week Ending             revenue  revenue   revenue  revenue   revenue   top 20 units

REVENUE WEEKLY AVERAGES BY DATE RANGE ($M)

Year to date comparison for 2010 and matching 2009 and 2008 weekly periods

YTD 01/03/10-05/02/10     180.96    27.71    208.67  13.28%  15.31  20.58%  
YTD 01/04/09-05/03/09     189.86    15.48    205.35   7.54%   8.16  11.22% 
YTD 01/06/08-05/04/08     210.58     7.19    217.77   3.30%   3.42   4.65%
    
Completed quarterly comparison for 2010 2009 and 2008 (13 week 7 day Mon-Sun)

2010 by quarter
E1Q 01/03/10-03/28/10     182.11    25.49    207.59  12.28%  13.99  20.13%
2QTD 4/04/10-05/02/10     177.98    33.48    211.46  15.83%  18.81  21.73%
week 5 of 13 in 2Q 10       

2009 by quarter
E1Q 01/04/09-03/29/09     186.09    15.12    201.21   7.52%   8.13  11.46%
E2Q 04/05/09-06/28/09     184.84    17.58    202.42   8.68%   9.51  11.46%
E3Q 07/06/08-09/28/08     145.72    17.40    163.12  10.67%  11.94  13.92%
E4Q 10/05/08-12/28/08     267.89    46.44    314.34  14.78%  17.34  18.67%
EOY 01/06/09-12/27/09     196.14    24.14    220.27  10.96%  12.31  13.88%

2008 by quarter
E1Q 01/06/08-03/30/08     206.24     6.95    213.18   3.26%   3.37   4.46%
E2Q 04/06/08-06/29/08     194.87     7.45    202.32   3.68%   3.82   6.31%
E3Q 07/06/08-09/28/08     161.79     6.52    168.31   3.88%   4.03   8.23%
E4Q 10/05/08-12/28/08     302.88    19.99    322.87   6.19%   6.60  10.85%
EOY 01/06/08-12/28/08     216.44    10.23    226.67   4.51%   4.72   7.46% 


2008 2009 2010 HMM Research Weekly Sales Revenue Estimates for DVD & Blu-ray

updated through week ending 5/02/10 data


Please use scroll bar to see complete data set.

WEEKLY REVENUE CALCULATIONS ($ Millions) 

Code:
Data from Home Media Magazine (Newest week on top)

Date         DVD     Blu-ray DVD+BD BD/(DVD+BD)BD/DVD*100  Pie Chart BD% of
Week Ending  revenue revenue revenue revenue   rev index   top 20 units   

18 05/02/10  178.23  32.47   210.70  15.41%  18.22 25.25%(BD+115.18% DVD +15.42% TL +24.30% YTY) * Avatar BD+DVD combo
17 04/25/10  231.05  66.57   297.62  22.37%  28.81 30.41%(BD+242.84% DVD +39.54% TL +60.88% YTY) * Avatar BD+DVD combo
16 04/18/10  114.72  15.77   130.49  12.09%  13.75 18.68%(BD +46.20% DVD -15.52% TL -10.98% YTY) * virtually no new releases $8.90 TBO
15 04/11/10  119.99  18.57   138.56  13.40%  15.48 20.75%(BD  -5.06% DVD -59.52% TL -56.15% YTY) * TBO was only <2M LOTR BD week
14 04/04/10  245.92  34.01   279.93  12.15%  13.83 13.56%(BD +97.33% DVD  -0.13% TL  +6.25% YTY) 

13 03/28/10  236.73  45.46   282.19  16.11%  19.20*20.77%(BD +89.15% DVD -10.58% TL  -2.28% YTY) *Toy Story Toy Story 2 Blu-ray+DVD combo counted as Blu-ray sales  
12 03/21/10  221.94  31.78   253.72  12.53%  14.32 16.67%(BD +69.14% DVD  -6.42% TL  -0.87% YTY)
11 03/14/10  200.45  22.50   222.95  10.09%  11.22 16.70%(BD +34.37% DVD  -3.78% TL  -0.94% YTY)  
10 03/07/10  194.09  30.62   224.71  13.63%  15.78 26.23%(BD+188.56% DVD +15.73% TL +26.01% YTY)
09 02/28/10  137.45  20.96   158.41  13.23%  15.25 25.78%(BD +76.87% DVD -26.34% TL -20.17% YTY)
08 02/21/10  220.49  18.58   239.07   7.77%   8.43 13.03%(BD +39.94% DVD +15.31% TL +16.91% YTY)
07 02/14/10  192.86  20.15   213.01   9.46%  10.45 16.96%(BD +86.87% DVD  -6.84% TL  -2.20% YTY)
06 02/07/10  166.83  21.56   188.39  11.44%  12.92 19.92%(BD +96.00% DVD -13.04% TL  -7.13% YTY)
05 01/31/10  167.00  21.16   188.16  11.25%  12.67 19.79%(BD+106.11% DVD  +7.23% TL +13.34% YTY)
04 01/24/10  131.95  19.46   151.41  12.85%  14.75 23.59%(BD +24.27% DVD -10.30% TL  -6.97% YTY)
03 01/17/10  141.00  18.94   159.94  11.84%  13.43 19.40%(BD +79.33% DVD  +6.17% TL +11.56% YTY)
02 01/10/10  141.48  22.42   163.90  13.68%  15.85 22.46%(BD +19.84% DVD  -5.40% TL  -2.60% YTY)
01 01/03/10  215.13  37.72   252.85  14.92%  17.53 20.45%(BD +55.04% DVD +19.97% TL +24.16% YTY)
Code:
Date          DVD    Blu-ray DVD+BD BD/(DVD+BD)BD/DVD*100  Pie Chart BD% of
Week Ending  revenue revenue revenue revenue   rev index   top 20 units   

52 12/27/09  225.51  60.67   286.18  21.20%  26.90 19.89%(BD +96.65% -45.97% DVD TL -36.16% YTY)
51 12/20/09  536.30  86.07   622.37  13.83%  16.05 18.99%(BD+140.35% +11.09% DVD TL +20.01% YTY)
50 12/13/09  509.12  79.86   588.98  13.56%  15.69 18.32%(BD +70.64% -20.06% DVD TL -13.85% YTY)
49 12/06/09  268.40  46.80   315.20  14.85%  17.44 21.26%(BD+157.10% -19.16% DVD TL -10.00% YTY)
48 11/29/09  491.10  69.06   560.16  12.33%  14.06 11.68%(BD+222.04%  -7.89% DVD TL  +1.02% YTY)
47 11/22/09  210.66  47.25   257.91  18.32%  22.43 21.78%(BD+229.96% -14.46% DVD TL  -1.03% YTY)
46 11/15/09  203.76  41.03   244.79  16.76%  20.14 18.61%(BD+164.14% -15.23% DVD TL  -4.33% YTY)
45 11/08/09  167.93  28.06   195.99  14.32%  16.71 17.68%(BD+231.40%  +2.65% DVD TL +13.90% YTY)   
44 11/01/09  170.30  26.52   196.82  13.47%  15.57 13.93%(BD+181.76%  +4.35% DVD TL +14.03% YTY)
43 10/25/09  210.66  38.86   249.52  15.57%  18.45 19.75%(BD+184.88% +23.95% DVD TL +35.91% YTY)   
42 10/18/09  165.63  25.09   190.72  13.16%  15.15 16.47%(BD +81.65%  -7.25% DVD TL  -0.87% YTY)  
41 10/11/09  156.82  32.70   189.52  17.25%  20.85*29.44%(BD+195.46%  -9.88% DVD TL  -2.40% YTY)*Snow White Blu-ray+DVD combo counted as Blu-ray sales  
40 10/04/09  166.44  21.81   188.25  11.59%  13.10 14.85%(BD +05.53% -16.47% DVD TL -14.40% YTY)     

39 09/27/09  120.99  13.66   134.65  10.14%  11.29 15.11%(BD +62.41% -26.29% DVD TL -21.97% YTY)     
38 09/20/09  179.20  25.49   204.69  12.45%  14.22 16.67%(BD+273.38% +16.68% DVD TL +27.60% YTY)     
37 09/13/09  103.87  12.05   115.92  10.40%  11.60 14.40%(BD +70.56% -32.36% DVD TL -27.83% YTY)    
36 09/06/09  123.46  15.76   139.22  11.32%  12.77 17.39%(BD +93.21% -19.48% DVD TL -13.79% YTY) 
35 08/30/09  137.08  10.52   147.60   7.13%   7.67  9.32%(BD +49.49% -20.04% DVD TL -17.29% YTY) 
34 08/23/09  154.87  13.26   168.13   7.89%   8.56  8.80%(BD+143.65%  -6.80% DVD TL  -2.03% YTY) 
33 08/16/09  129.88  15.75   145.63  10.82%  12.13 13.36%(BD+230.97% -15.34% DVD TL  -7.93% YTY) 
32 08/09/09  165.75  16.11   181.86   8.86%   9.72 11.34%(BD+207.73%  -4.53% DVD TL  +1.64% YTY) 
31 08/02/09  178.70  30.31   209.01  14.50%  16.96 18.51%(BD+324.65%  +3.65% DVD TL +16.62% YTY) 
30 07/26/09  183.30  35.21   218.51  16.11%  19.21   20% (BD+471.79% +14.75% DVD TL +31.71% YTY) 
29 07/19/09  127.89  11.18   139.07   8.04%   8.74   13% (BD +90.63% -17.43% DVD TL -13.48% YTY) 
28 07/12/09  145.03  16.16   161.19  10.03%  11.14   13% (BD+149.25%  -8.85% DVD TL  -2.66% YTY) 
27 07/05/09  144.31  10.73   155.04   6.92%   7.44   10% (BD +77.33% -14.03% DVD TL -10.85% YTY) 3Q 2009

26 06/28/09  143.97  14.48   158.45   9.14%  10.06   12% (BD+111.85% -19.60% DVD TL -14.77% YTY)
25 06/21/09  234.00  20.80   254.80   8.16%   8.89    8% (BD+218.74% +37.35% DVD TL +44.04% YTY)
24 06/14/09  188.59  19.92   208.51   9.55%  10.56   13% (BD+103.16% -14.69% DVD TL -09.69% YTY)
23 06/07/09  159.10  16.03   175.13   9.15%  10.08   12% (BD+107.75% -06.83% DVD TL -01.87% YTY)
22 05/31/09  147.14  14.06   161.20   8.72%   9.56   12% (BD +81.72% -17.58% DVD TL -13.45% YTY)
21 05/24/09  178.53  20.92   199.45  10.49%  11.72   14% (BD+119.47% -13.10% DVD TL -07.23% YTY)
20 05/17/09  187.96  23.69   211.65  11.19%  12.60   15% (BD+285.12% +07.71% DVD TL +17.15% YTY)
19 05/10/09  165.23  16.52   181.75   9.09%  10.00   10% (BD+226.95% -03.90% DVD TL +02.69% YTY)
18 05/03/09  154.42  15.09   169.51   8.90%   9.77   10% (BD+176.73% -05.24% DVD TL +00.66% YTY)
17 04/26/09  165.58  19.42   184.99  10.50%  11.73   14% (BD +43.76% -21.75% DVD TL -17.82% YTY)
16 04/19/09  135.79  10.79   146.58   7.36%   7.94   12% (BD +15.31% -31.37% DVD TL -28.57% YTY)
15 04/12/09  296.43  19.56   315.99   6.19%   6.60    7% (BD+172.86% +27.63% DVD TL +33.44% YTY)
14 04/05/09  246.24  17.24   263.47   6.54%   7.00   10% (BD+130.70% +01.73% DVD TL +06.89% YTY)  (2Q 2009)   

13 03/29/09  264.73  24.03   288.76   8.32%   9.08   13% (BD+164.64% +87.76% DVD TL +93.91% YTY)
12 03/22/09  237.16  18.79   255.95   7.34%   7.92    9% (BD +05.89% -02.08% DVD TL -01.37% YTY)
11 03/15/09  208.32  16.75   225.06   7.44%   8.04   12% (BD +51.53% -10.87% DVD TL -07.13% YTY)
10 03/08/09  167.71  10.61   178.32   5.95%   6.33   10% (BD +69.04% -17.54% DVD TL -14.08% YTY)
09 03/01/09  186.58  11.85   198.43   5.97%   6.35    8% (BD +46.36% -10.16% DVD TL  -7.33% YTY)  
08 02/22/09  191.22  13.28   204.50   6.49%   6.94   10% (BD +29.31% -11.94% DVD TL  -9.47% YTY)
07 02/15/09  207.02  10.78   217.80   4.95%   5.21    8% (BD +33.27% -00.25% DVD TL  +1.42% YTY)
06 02/08/09  191.84  11.00   202.84   5.42%   5.73    7% (BD +61.03% -13.32% DVD TL -10.33% YTY) 
05 02/01/09  155.74  10.27   166.01   6.18%   6.59   14% (BD +68.41% -24.30% DVD TL -20.96% YTY)
04 01/25/09  147.10  15.66   162.76   9.62%  10.65   17% (BD+165.35% -26.80% DVD TL -21.32% YTY)
03 01/18/09  132.80  10.56   143.37   7.37%   7.95   12% (BD +62.99% -27.01% DVD TL -23.91% YTY)
02 01/11/09  149.56  18.71   168.27  11.12%  12.51   13% (BD+207.95% -12.32% DVD TL - 4.75% YTY)
01 01/04/09  179.32  24.33   203.65  11.95%  13.57   16% (BD+231.89% -12.88% DVD TL - 4.46% YTY)
Code:
Date         DVD     Blu-ray DVD+BD BD/(DVD+BD)BD/DVD*100  Pie Chart BD% of
Week Ending  revenue revenue revenue revenue   rev index   top 20 units   
                                                           Cum Rev 2008 
52 12/28/08  417.42  30.85   448.27   6.88%   7.39  13% 531.80 
51 12/21/08  482.78  35.81   518.59   6.91%   7.42  11% 500.95
50 12/14/08  636.88  46.80   683.68   6.85%   7.35  14% 465.14 
49 12/07/08  332.01  18.20   350.21   5.20%   5.48  11% 418.34 
48 11/30/08  533.17  21.31   554.48   3.84%   4.00  10% 400.13 
47 11/23/08  246.27  14.32   260.59   5.49%   5.81  11% 378.82 
46 11/16/08  240.35  15.53   255.89   6.07%   6.46   9% 364.50 
45 11/09/08  163.60   8.47   172.06   4.92%   5.17   8% 348.97 
44 11/02/08  163.19   9.41   172.60   5.45%   5.77   8% 340.50 
43 10/26/08  169.96  13.64   183.60   7.43%   8.03  12% 331.09 
42 10/19/08  178.58  13.81   192.40   7.18%   7.74  11% 317.45 
41 10/12/08  174.01  11.07   185.08   5.98%   6.36  10% 303.64 
40 10/05/08  199.25  20.67   219.91   9.40%  10.37  13% 292.57 

39 09/28/08  164.14   8.41   172.56   4.87%   5.12   6% 271.90 
38 09/21/08  153.58   6.83   160.41   4.26%   4.44   8% 263.49 
37 09/14/08  153.56   7.07   160.63   4.40%   4.60   8% 256.66 
36 09/07/08  153.33   8.16   161.49   5.05%   5.32  12% 249.60 
35 08/31/08  171.44   7.02   178.45   3.93%   4.09   6% 241.44 
34 08/24/08  166.16   5.44   171.60   3.17%   3.27   6% 234.42 
33 08/17/08  153.41   4.76   158.18   3.01%   3.10   8% 228.98 
32 08/10/08  173.62   5.31   178.92   2.97%   3.06   7% 224.22 
31 08/03/08  172.40   7.26   179.66   4.04%   4.21  10% 218.91 
30 07/27/08  159.73   6.16   165.89   3.71%   3.85   9% 211.66 
29 07/20/08  154.88   5.86   160.74   3.65%   3.79   8% 205.50 
28 07/13/08  159.11   6.48   165.59   3.92%   4.08  12% 199.64 
27 07/06/08  167.85   6.05   173.91   3.48%   3.61   7% 193.15 

26 06/29/08  179.07   6.84   185.91   3.68%   3.82   7% 187.10 
25 06/22/08  170.37   6.53   176.90   3.69%   3.83   6% 180.27 
24 06/15/08  221.08   9.80   230.88   4.25%   4.43   7% 173.74 
23 06/08/08  170.76   7.72   178.48   4.32%   4.52   9% 163.94 
22 06/01/08  178.53   7.74   186.26   4.15%   4.33  10% 156.22 
21 05/25/08  205.45   9.53   214.98   4.43%   4.64   7% 148.48 
20 05/18/08  174.51   6.15   180.66   3.40%   3.52   5% 138.95 
19 05/11/08  171.94   5.05   177.00   2.86%   2.94   5% 132.80 
18 05/04/08  162.95   5.45   168.40   3.24%   3.35   5% 127.75 
17 04/27/08  211.60  13.51   225.11   6.00%   6.38   6% 122.29 
16 04/20/08  202.24   7.20   209.45   3.44%   3.56   6% 108.79 
15 04/13/08  237.42   5.52   242.94   2.27%   2.32   5% 101.58 
14 04/06/08  247.44   5.75   253.19   2.27%   2.32   4% 96.06 

13 03/30/08  144.13   6.99   151.12   4.63%   4.85   8% 90.31 
12 03/23/08  247.59  13.66   261.25   5.23%   5.52   6% 83.32 
11 03/16/08  238.92   8.51   247.42   3.44%   3.56   4% 69.66 
10 03/09/08  207.91   4.83   212.74   2.27%   2.32   4% 61.15 
09 03/02/08  212.30   6.23   218.53   2.85%   2.94   4% 56.31 
08 02/24/08  221.98   7.91   229.89   3.44%   3.56   4% 50.08 
07 02/17/08  212.15   6.23   218.38   2.85%   2.94   4% 42.17 
06 02/10/08  226.24   5.26   231.50   2.27%   2.32   4% 35.94 
05 02/03/08  210.57   4.90   215.46   2.27%   2.32   4% 30.68 
04 01/27/08  200.95   5.90   206.85   2.85%   2.94   4% 25.79 
03 01/20/08  181.94   6.48   188.42   3.44%   3.56   4% 19.89 
02 01/13/08  170.58   6.08   176.66   3.44%   3.56   4% 13.41 
01 01/06/08  205.82   7.33   213.15   3.44%   3.56   4%  7.33 

All data now calculated from new HMM model.  2008 and 2008 data prior to 4/26/09 provided from HMM staff to match magnitude of newly published 2009 weekly numbers. There has been no revision of 2009 numbers.

Year to year change from 2008 to 2009 or 2009 to 2010 
Code:
18 05/02/10  (BD+115.18% DVD +15.42% TL +24.30% YTY) * Avatar BD+DVD combo
17 04/25/10  (BD+242.84% DVD +39.54% TL +60.88% YTY) * Avatar
16 04/18/10  (BD +46.20% DVD -15.52% TL -10.98% YTY) * virtually no new releases $8.90 TBO
15 04/11/10  (BD  -5.06% DVD -59.52% TL -56.15% YTY) * TBO was only <2M LOTR BD week
14 04/04/10  (BD +97.33% DVD  -0.13% TL  +6.25% YTY) 
13 03/28/10  (BD +89.15% DVD -10.58% TL  -2.28% YTY) 
12 03/21/10  (BD +69.14% DVD  -6.42% TL  -0.87% YTY)
11 03/14/10  (BD +34.37% DVD  -3.78% TL  -0.94% YTY) 
10 03/07/10  (BD+188.56% DVD +15.73% TL +26.01% YTY)
09 02/28/10  (BD +76.87% DVD -26.34% TL -20.17% YTY)
08 02/21/10  (BD +39.94% DVD +15.31% TL +16.91% YTY)
07 02/14/10  (BD +86.87% DVD  -6.84% TL  -2.20% YTY)
06 02/07/10  (BD +96.00% DVD -13.04% TL  -7.13% YTY)
05 01/31/10  (BD+106.11% DVD  +7.23% TL +13.34% YTY)
04 01/24/10  (BD +24.27% DVD -10.30% TL  -6.97% YTY)
03 01/17/10  (BD +79.33% DVD  +6.17% TL +11.56% YTY)
02 01/10/10  (BD +19.84% DVD  -5.40% TL  -2.60% YTY)
01 01/03/10  (BD +55.04% DVD +19.97% TL +24.16% YTY) 

52 12/27/10  (BD +96.65% -45.97% DVD TL -36.16% YTY)
51 12/20/09  (BD+140.35% +11.09% DVD TL +20.01% YTY)
50 12/13/09  (BD +70.64% -20.06% DVD TL -13.85% YTY)
49 12/06/09  (BD+157.10% -19.16% DVD TL -10.00% YTY)
48 11/29/09  (BD+222.04%  -7.89% DVD TL  +1.02% YTY)
47 11/22/09  (BD+229.96% -14.46% DVD TL  -1.03% YTY)
46 11/15/09  (BD+164.14% -15.23% DVD TL  -4.33% YTY)
45 11/08/09  (BD+231.40%  +2.65% DVD TL +13.90% YTY) 
44 11/01/09  (BD+181.76%  +4.35% DVD TL +14.03% YTY)
43 10/25/09  (BD+184.88% +23.95% DVD TL +35.91% YTY)  
42 10/18/09  (BD +81.65%  -7.25% DVD TL  -0.87% YTY)
41 10/11/09  (BD+195.46%  -9.88% DVD TL  +2.40% YTY)
40 10/04/09  (BD +05.53% -16.47% DVD TL -14.40% YTY)  
39 09/27/09  (BD +62.41% -26.29% DVD TL -21.97% YTY)   
38 09/20/09  (BD+273.38% +16.68% DVD TL +27.60% YTY)    
37 09/13/09  (BD +70.56% -32.36% DVD TL -27.83% YTY)  
36 09/06/09  (BD +93.21% -19.48% DVD TL -13.79% YTY) 
35 08/30/09  (BD +49.49% -20.04% DVD TL -17.29% YTY) 
34 08/23/09  (BD+143.65%  -6.80% DVD TL  -2.03% YTY) 
33 08/16/09  (BD+230.97% -15.34% DVD TL  -7.93% YTY) 
32 08/09/09  (BD+207.73%  -4.53% DVD TL  +1.64% YTY) 
31 08/02/09  (BD+324.65%  +3.65% DVD TL +16.62% YTY) 
30 07/26/09  (BD+471.79% +14.75% DVD TL +31.71% YTY) 
29 07/19/09  (BD +90.63% -17.43% DVD TL -13.48% YTY) 
28 07/12/09  (BD+149.25%  -8.85% DVD TL  -2.66% YTY)    
27 07/05/09  (BD +77.33% -14.03% DVD TL -10.85% YTY)
26 06/28/09  (BD+111.85% -19.60% DVD TL -14.77% YTY)
25 06/21/09  (BD+218.74% +37.35% DVD TL +44.04% YTY)
24 06/14/09  (BD+103.16% -14.69% DVD TL -09.69% YTY)
23 06/07/09  (BD+107.75% -06.83% DVD TL -01.87% YTY)
22 05/31/09  (BD+ 81.72% -17.58% DVD TL -13.45% YTY)
21 05/24/09  (BD+119.47% -13.10% DVD TL -07.23% YTY)
20 05/17/09  (BD+285.12% +07.71% DVD TL +17.15% YTY)
19 05/10/09  (BD+226.95% -03.90% DVD TL +02.69% YTY)
18 05/03/09  (BD+176.73% -05.24% DVD TL +00.66% YTY)
17 04/26/09  (BD +43.76% -21.75% DVD TL -17.82% YTY)
16 04/19/09  (BD +15.31% -31.37% DVD TL -28.57% YTY)
15 04/12/09  (BD+172.86% +27.63% DVD TL +33.44% YTY)
14 04/05/09  (BD+130.70% +01.73% DVD TL +06.89% YTY)     
13 03/29/09  (BD+164.64% +87.76% DVD TL +93.91% YTY)
12 03/22/09  (BD +05.89% -02.08% DVD TL -01.37% YTY)
11 03/15/09  (BD +51.53% -10.87% DVD TL -07.13% YTY)
10 03/08/09  (BD +69.04% -17.54% DVD TL -14.08% YTY)
09 03/01/09  (BD +46.36% -10.16% DVD TL  -7.33% YTY)  
08 02/22/09  (BD +29.31% -11.94% DVD TL  -9.47% YTY)
07 02/15/09  (BD +33.27% -00.25% DVD TL  +1.42% YTY)
06 02/08/09  (BD +61.03% -13.32% DVD TL -10.33% YTY)
05 02/01/09  (BD +68.41% -24.30% DVD TL -20.96% YTY)
04 01/25/09  (BD+165.35% -26.80% DVD TL -21.32% YTY)
03 01/18/09  (BD +62.99% -27.01% DVD TL -23.91% YTY)
02 01/11/09  (BD+207.95% -12.32% DVD TL - 4.75% YTY)
01 01/04/09  (BD+231.89% -12.88% DVD TL - 4.46% YTY)

04/25/10 Avatar Blu-ray+DVD combo
04/18/10 virtually no new releases $8.90 TBO, week before Avatar
04/11/10 Lord of the Rings: The Motion Picture Trilogy release week Blu-ray , TBO was down 99% YTY with only a $1 M new release slated against LOTR

03/28/10 Toy Story Toy Story 2 Blu-ray+DVD combo counted as Blu-ray sales
10/11/09 Snow White Blu-ray+DVD combo counted as Blu-ray sales

The End of Year 2008 52 week even week 7 day round total
(from weeks ending 01/06/08 - 12/28/08) was $531.80 M.

Through 52 even weeks in 2009, Blu-ray totaled $1,255.09 Million or $1.25509 Billion dollars in sell through sales for End of Year 2009.

The last six straight weeks of 2009 met or exceeded 2008's best week in revenues (the week ending 12/14/08 the release week of The Dark Knight) which had revised revenues of $46.80 M.

The 4Q 2009 exceeded all of 2008 in revenues and Blu-ray revenues for 2009 more than doubled that of 2008.

The revenues for the one month (4 full even weeks) in Dec 2009 alone of $273.40 exceeded Blu-ray revenues during the 2006 and 2007 high definition format war period.

These charts completely include the week ending 1/4/09 data in this years 2009 figures and are counting the 12/28/08 through 12/31/09 data as 2009 revenues . So its reasonable to attribute $10 M of Blu-ray sales on these charts and $100 M in DVD sales that occurred during those days as 2008 sales. These charts show those days as being attributed to YTD 2009 sales and not EOY 2008 sales. It is also reasonable to attribute some revenue to 2010 in the week ending 1/03/10 that occurred after the week 12/27/09 ended in the 7 day even week 2010 data set reporting period.

Note:

Snow White Blu-ray sales include both packaging versions in DVD and Blu-ray style cases of the 3 Disc Blu-ray/DVD combo pack as Blu-ray format sales as per past practice of Nielsen Videoscan for mixed high definition and standard definition format packaging.

As of 7/19/2009 the pie chart published by HMM was changed to be a revenue market share graph instead of a top best selling 20 DVD title versus top 20 best selling Blu-ray title unit sales comparison.2009 numbers match published HMM issues. 2008 data has been revised 5/5/09.see this post for further information

These are based on the weekly Nielsen Videoscan first alert report numbers plus Home Media Magazine Research estimate of Wal-Mart system sales which are not part of the base Nielsen Videoscan first alert electronic point of sales report.

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