4/25/10 historical data

Week ending 4/25/10 (Avatar)









http://www.nxtbook.com/nxtbooks/ques...N/index.php#/0

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Blu-ray Title Share for Week Ending 4/25/10

BD share DVD    BD% Title

100.00 0.00   100.00% The Lord of the Rings: TMP Trilogy
100.00 0.00   100.00% Toy Story
100.00 0.00   100.00% Toy Story 2
72.00 28.00 72.00% Minority Report
52.80 47.20 52.80% Kingdom*of*Heaven
51.74 48.26 51.74% Star Trek
51.40 48.60 51.40% X-Men Origins: Wolverine
50.98 49.02 50.98% The Dark Knight
48.88 51.12 48.88% Avatar
37.69 62.31 37.69% Iron Man
36.86 63.14 36.86% Zombieland
36.17 63.83 36.17% 2012
33.88 66.12 33.88% The Boondock Saints II: All Saints Day
32.89 67.11 32.89% The Hurt Locker
31.00 69.00 31.00% Sherlock Holmes
23.00 77.00 23.00% The Drawn Together Movie: The Movie!
18.00 82.00 18.00% Australia
17.00 83.00 17.00% Crazy Heart
17.00 83.00 17.00% New Moon
17.00 83.00 17.00% The Princess and The Frog
16.00 84.00 16.00% The Lovely Bones
15.00 85.00 15.00% The Blind Side
15.00 85.00 15.00% The Young*Victoria
 8.00 92.00  8.00% Alvin*and the Chipmunks: The Squeakquel
 5.00 95.00  5.00% Crazy on the Outside

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Identifiable Blu-ray Unit Sales for the Week Ended 4/25/10

Estimates of Blu-ray units sold by title are by two methods:

(Converting the Top 20 Blu-ray Disc Chart Index numbers into units)
BD#Index is the estimate of units sold per title based on the index numbers on the Blu-ray Disc Top 20 chart.  Each title units are estimated based on its Index number as a percentage to the #1 bestselling Blu-ray title.
 
(Converting DVD unit sales into Blu-ray units based on knowing the Blu-ray % marketshare)
BD#BD% is the estimate of units sold per title based on the Blu-ray marketshare off the Top 20 Sellers chart or the BD Title Share chart computed against the DVD units sales per title reported each week on the-numbers.com US DVD Sales Chart.  

BDrank BDindex BDshare DVDunit BD#Index BD#BD%  Title

1     100.00 40.00% 3,956,575 2,637,717 2,637,717  Avatar (NV 48.88%, 40.00% from studio incl Walmart)
2 1.73 17.00%  372,709    45,632    76,338  Crazy Heart
3 1.56 31.00%  122,654    41,148    55,105  Sherlock Holmes
4 0.93 16.00%  194,268    24,531    37,003  The Lovely Bones
5 0.83   100.00%      21,893      Toy Story
6 0.72 15.00%  130,567    18,992    23,041  The Blind Side
7(tie) 0.70 72.00%      18,464      Minority Report
7(tie) 0.70   100.00%      18,464      Toy Story 2
9 0.68 36.17%   27,696    17,936    15,694  2012
10 0.66 51.40%   24,135    17,409    25,525  X-Men Origins: Wolverine
11 0.52 15.00%   60,536    13,716    10,683  The Young*Victoria
12 0.49 50.98%      12,925      The Dark Knight
13(tie) 0.46   100.00%             12,133      The Lord of the Rings: The Motion Picture Trilogy
13(tie) 0.46 17.00%    81,110    12,133    16,613  New Moon
15(tie) 0.43 37.69%    27,835    11,342    16,837  Iron Man
15(tie) 0.43 17.00%    52,227    11,342    10,697  The Princess and The Frog
17 0.41 32.89%    29,694    10,815    14,553  The Hurt Locker
18 0.39                        10,287  Forgetting Sarah Marshall
19 0.36 52.80%              9,496      Kingdom*of*Heaven
20 0.34                         8,968  Apollo 13
 0.31  8.00%   178,442     8,053    15,517  Alvin*and the Chipmunks: The Squeakquel
 0.21 18.00%    36,796     5,620     8,077  Australia
 0.21 23.00%    26,113     5,448     7,800  The Drawn Together Movie: The Movie!
 0.05  5.00%    34,027     1,238     1,791  Crazy on the Outside
  33.88%    20,179       10,340  The Boondock Saints II: All Saints Day
  51.74%               Star Trek
  36.86%               Zombieland

     2,995,703 2,983,331 (totals with Avatar)
  
       357,987   345,615  (totals without Avatar)

Calculated Top 20 Estimate  30.41% 2,396,332

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Last edited by Kosty : 05-04-2010 at 05:44 PM.

Week ending 4/25/10

AVATAR release week







66.57 M for Blu-ray (up +242.84% BD YTY)
231.05 DVD (up +39.54% DVD YTY)
297.61 DVD+Blu-ray (up + 60.88% DVD+BD YTY)


22.37% Blu-ray revenue share (new record)
30.41% top 20 unit share (new record)

Highest Blu-ray revenues in 2010,

Highest ever BD revenue marketshare

Highest ever BD top 20 marketshare metric

Better than any non holiday Blu-ray week (all other records were 11/29/09 69.06, 12/13/09 79.86 and 12/20/09 86.07) This week did beat Christmas 2009 12/27/09 60.07




49% Blu-ray unit marketshare for Avatar using Nielsen Videoscan first alert data (no Walmart input)

Fox says that 40% of Avatar units moved were on Blu-ray taking into account sales at Walmart and Sam's Club (which do not participate in Nielsen Videoscan reporting)

Quote:

'Avatar' Dominates the Charts Avatar By : Thomas K. Arnold | Posted: 28 Apr 2010 tarnold@questex.com In the most lopsided victory in recent memory, 20th Century Fox Home Entertainment’s Avatar catapulted to the top of all three national video charts its first week in stores. The title’s home video performance was powered by a burst of out-of-the-gate sales that saw the top-grossing theatrical film of all time sell 6.7 million units its first four days in stores, 2.7 million of them on Blu-ray Disc. According to the Nielsen VideoScan First Alert sales chart, the next-biggest selling release of last week was another 20th Century Fox release, Crazy Heart, which sold just 5% as many copies as Avatar, followed by DreamWorks/Paramount’s The Lovely Bones, which finished at No. 3 with 2.9% of Avatar unit sales. On the Nielsen VideoScan Blu-ray Disc chart, the difference was even more pronounced: Crazy Heart sold just 1.7% as many Blu-ray Discs as Avatar. On Home Media Magazine’s rental chart, Crazy Heart finished the week as the No. 2 rental, with 31% as much activity as Avatar. Lovely Bones debuted at No. 4, with 23% as much rental action. Warner’s Sherlock Holmes was No. 3, after three weeks at No. 1. Sales data from Fox shows that 40% of Avatar purchases in the first four days of release were of the Blu-ray Disc version.  Nielsen VideoScan data indicates 49% of first-week sales were on Blu-ray Disc, but Nielsen VideoScan numbers don’t include Wal-Mart or Sam’s Club, both of which tend to sell a higher percentage of DVDs than most of the other big retail sellers of home entertainment software, such as Best Buy.

Top 20 Sellers for the Week Ended 4/25/10
Top 20 Selling Blu-ray Discs for the Week Ended 4/25/10



http://www.homemediamagazine.com/res...s-charts-19222




EDIT: HMM updated the Blu-ray Top 20 Chart

Even more non Avatar units accounted for just in the Blu-ray Top 20 Sellers



updated

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Total units sold per title based on assuming 2.7 M for Avatar as 100.00 index
(1.00 Index = 27,000 units)

 2,700,000  Avatar

 46,710  Crazy Heart
 42,120  Sherlock Holmes
 25,110  The Lovely Bones
 22,410  Toy Story
 19,440  The Blind Side
 18,900  Minority Report
 18,900  Toy Story 2
 18,360  2012
 17,820  X-Men Origins: Wolverine
 14,040  The Young*Victoria
 13,230  The Dark Knight
 12,420  The Lord of the Rings: The Motion Picture Trilogy
 12,420  New Moon
 11,610  Iron Man
 11,610  The Princess and The Frog
 11,070  The Hurt Locker
 10,530  Forgetting Sarah Marshall
  9,720  Kingdom*of*Heaven
  9,180  Apollo 13
 345,600  

Also accounted for not on Blu-ray top 20 list, but on Top 20 Seller List

 8,243  Alvin*and the Chipmunks: The Squeakquel
 5,753  Australia
 5,576  The Drawn Together Movie: The Movie!
 1,267  Crazy on the Outside
20840

366,440 Other than Avatar Blu-ray units sold , just from titles on the Top 20 charts

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Calculated Blu-ray Top 20 Sellers for Week ending 4/25/10

(Based on numbers off the Top 20 Sellers Chart with Avatar as 100.00 Index)

Index Title

100.00 Avatar
  1.72 Crazy Heart
  1.56 Sherlock Holmes
  0.93 The Lovely Bones
  0.73 The Blind Side
  0.71 Minority Report
  0.68 2012
  0.66 X-Men Origins: Wolverine
  0.51 The Young*Victoria
  0.49 The Dark Knight
  0.46 New Moon
  0.44 The Princess and The Frog
  0.43 Iron Man
  0.40 The Hurt Locker
  0.31 Alvin*and the Chipmunks: The Squeakquel
  0.21 Australia
  0.21 The Drawn Together Movie: The Movie!
  0.05 Crazy on the Outside
  0.00 Alice in Wonderland
  0.00 Glee: Season 1 Volume 1 - Road to Sectionals

Quote:

Blu-ray Sales, April 19-25: Avatar Is Out of This World Posted April 29, 2010 02:45 AM by Juan Calonge As was expected, Avatar took the Blu-ray sales chart by storm during the week ended April 25, outselling number-two title, Crazy Heart, by nearly sixty to one. According to Nielsen VideoScan data, a record 49% of Avatar packaged-media sales came from the Blu-ray version, surpassing the 43% managed by Ong Bak 2: The Beginning in February. Blu-ray sales percentages Avatar 49% The Drawn Together Movie: The Movie! 23% Crazy Heart 17% The Lovely Bones 16% The Young Victoria 15% The Avatar percentage above is higher than the 40% figure given by the studio because Nielsen VideoScan sales data don't include Wal-Mart or Sam's Club. Overall sales figures Blu-ray disc revenue: $66.57 million (up 242.82% from the same week last year) Packaged media sales revenue: $297.61 million (up 60.88% from the same week last year) Blu-ray revenue share: 22.4%

http://www.blu-ray.com/news/?id=4533

Quote:

Variety Posted: Sun., Apr. 25, 2010, 1:30pm PT Avatar' shatters DVD and Blu-ray records Fox sells 6.7 million copies in four days in North America By MARC GRASER Earth Day turned into Christmas for 20th Century Fox Home Entertainment last week as consumers clamored to re-visit Pandora. To no one's surprise, Hollywood's top earning movie at the box office with a $2.7 billion global haul, shattered records around the world with the release of its DVD and Blu-ray over the weekend. As of Sunday afternoon, the film had sold 6.7 million copies in four days in North America alone, according to retailers and sources close to the studio. Of that, 2.7 million were on Blu-ray, shattering the record that previous best-seller "The Dark Knight" had reached. That pic took 18 months to sell 2.5 million Blu-rays. In the U.S., first-day sales of the no-frills release had already toppled "The Dark Knight," when it bowed on Thursday to coincide with Earth Day. "Avatar" moved 3.2 million DVDs and Blu-rays that day, compared to 2.7 million discs overall for the Batman pic. "Avatar" sold another 2 million discs on Friday. First-day sales were especially significant because 1.5 million of the copies sold were for the Blu-ray disc, a major boost for the high-def format, considering "Dark Knight" had sold 600,000 units on Blu-ray in its launch. Of course, "Dark Knight" hit homevideo in 2008, when Blu-ray's penetration was still at an early stage. But the home-video biz has been looking for any signs of growth for Blu-ray since then as more consumers switch to digital downloads or rentals, rather than buying the pricier discs. "Avatar" is helping that, with the cultural phenomenon that the film has become -- and James Cameron's push to see it with the best possible visuals -- contributing to Blu-ray accounting for more than half of the sales of the film. Yet at the same time, Fox has released a no-frills version of the "Avatar" disc, which major retailers like Walmart, Target, Best Buy and Amazon have priced at $16 for the DVD and $20 for the DVD and Blu-ray combo pack, boosting business. A pricier feature-filled disc will bow in November, while a 3D version of the film will also eventually hit homevideo next year. Overseas, Blu-ray's numbers were equally impressive. •"Avatar" became the biggest pic to launch on DVD and Blu-ray in France with 400,000 discs selling on its first day there. It moved 557,000 discs in two days, besting previous record-holders, "The Chorus" and "Welcome to the Sticks." Fox sold 136,000 Blu-ray discs for the movie in two days there, more than "Dark Knight" has sold in 15 months. •In Germany, the film sold 450,000 discs on its first day, beating out the fifth "Harry Potter" pic, which had dominated the charts in the country. •The pic became the biggest pre-order of all time for a studio overseas, with 136,000 copies ordered in Germany, 143,000 in Japan and 74,000 in France. Roughly 60% of those were for the Blu-ray. •And in Mexico, the release was unfortunately hot on the black market, with 3,409 copies of the discs stolen at gunpoint from a delivery truck owned by Technicolor Home Entertainment Services of Mexico. "Avatar" bowed on homevid in France, Spain and the Benelux on Wednesday, Brazil and Russia on Thursday and Germany, Japan and Mexico on Friday. It will be released today in the U.K. and Australia on April 29. "The phenomenal theatrical success of 'Avatar' resonated across different cultures all around the globe and that is now translating into record-breaking results for the Blu-ray and DVD release of the film," said Keith Feldman, general manager and exec VP of international for Twentieth Century Fox Home Entertainment. "The overwhelming day one sales in key international markets -- such as France and Germany -- confirm the strength and vibrancy of the market, as well as the overseas appetite for high-definition product in the home." Overall, "Avatar" continues a strong year for homevideo sales. In March, Summit was able to sell 4 million units of "Twilight: New Moon" in its first two days. Sales of "The Blind Side" have also been brisk, with Warner Bros. moving close to 4 million copies of the drama in three weeks. But 20th Century Fox Home Entertainment is already touting "Avatar" as the film that will drive up sales numbers for the entire biz this year even more. The studio threw out several stats over the weekend, including that "Avatar" sold more copies in a single day in grocery and drug stores than "The Dark Knight" moved over its entire lifetime in those outlets, and that it's driving the sale of Blu-ray players at Best Buy.

http://www.variety.com/article/VR111...ryId=3764&cs=1

Quote:

Avatar Already Top-selling Blu-ray Ever Posted April 26, 2010 03:39 AM by Juan Calonge 20th Century Fox Home Entertainment has announced that the Blu-ray edition of James Cameron's Avatar had sold 2.7 million units by Sunday afternoon, thus surpassing in four days the lifetime sales of the previous top-selling Blu-ray, The Dark Knight, which took over a year to sell 2.5 million units. Overall, Avatar has sold 6.7 million copies on packaged media. The title has similarly smashed sales records in France, Germany and Japan, where around 60% of sales were for the Blu-ray. Keith Feldman, general manager and exec VP of international for Twentieth Century Fox Home Entertainment, said: "The overwhelming day one sales in key international markets — such as France and Germany — confirm the strength and vibrancy of the market, as well as the overseas appetite for high-definition product in the home." According to the studio, Avatar has sold more copies in a single day in grocery and drug stores than The Dark Knight did in those outlets over its entire lifetime. The title is driving the sale of Blu-ray players at Best Buy.

http://www.blu-ray.com/news/?id=4502

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Last edited by Kosty : 04-30-2010 at 10:14 PM.